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7 Ways Salespeople can Save Time in the Sales Process and Focus More on Sales

7 Ways Salespeople can Save Time in the Sales Process and Focus More on Sales

We’ve all said (probably every January, and again at the end of each brutal quarter end) that we have to follow a more efficient and…
Go to the profile of Kristen Traynor
Kristen Traynor
5 Powerful Techniques for Getting All of Your Organization On Board with Inbound Marketing

5 Powerful Techniques for Getting All of Your Organization On Board with Inbound Marketing

Before expecting all the employees across the company to embrace inbound marketing, they need to understand it’s an ongoing process and a…
Go to the profile of Kristen Traynor
Kristen Traynor
Write Better Sales Emails with the Right CRM

Write Better Sales Emails with the Right CRM

Customer Relationship Management (CRM) systems have long been loved by marketing professionals who use them in conjunction with marketing…
Go to the profile of Kristen Traynor
Kristen Traynor
9 Things You Must Do for the Leadership Team to Support the Inbound Methodology (and Even Embrace…

9 Things You Must Do for the Leadership Team to Support the Inbound Methodology (and Even Embrace…

Getting the leadership team to support inbound marketing is vital to the success of your inbound strategy. Before expecting your leadership…
Go to the profile of Kristen Traynor
Kristen Traynor
How to Keep Up with Marketing and Tech Trends (when you can barely keep up with your job)

How to Keep Up with Marketing and Tech Trends (when you can barely keep up with your job)

In his groundbreaking book on leadership and management, The Effective Executive, Peter Drucker writes that “Time is the scarcest resource…
Go to the profile of Kristen Traynor
Kristen Traynor
How to Analyze Current Marketing Campaign Results to See if Your Efforts are Paying Off

How to Analyze Current Marketing Campaign Results to See if Your Efforts are Paying Off

It can sometimes feel like an impossible task to determine the ROI of your marketing campaigns. In fact, it’s one of the biggest challenges…
Go to the profile of Kristen Traynor
Kristen Traynor
How Sales and Marketing Teams Can Work Beautifully Together Just Like Peanut Butter and Jelly

How Sales and Marketing Teams Can Work Beautifully Together Just Like Peanut Butter and Jelly

Some things in life just naturally go together: peanut butter and jelly, cookies and milk, and peas and carrots. Then there are the…
Go to the profile of Kristen Traynor
Kristen Traynor
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