Psychology

The Science of giving a F**k

Response to my previous article so far could have been termed lukewarm at best. From the beginning I knew I…

Musing about a summer evening incident

It was not unusual that it was drizzling though it was a summer evening. It is a beautiful…

Pattern Seeking Machines — I

On a rare evening walk around a lake, my friend asked if I believed in superstitions. She said that she…

The fear of missing out — Part 3: Choices

Continued from previous article …

In this article we will talk about another consequence of Loss Aversion: Seeking more options and holding onto all options.

Keeping choices open

Social Proof can backfire

It is well recognised that we have a tendency to follow actions and behaviours of the majority, especially in ambiguous situations and in situations where we ourselves do not have strong knowledge or opinion. Behaviour practitioners exploit this tendency under the technique called…

Not as much under Spotlight

Imagine arriving to work(or college) one morning only to realise you have mixed up your shoes!!! What do you…

What you Think is what you See

There seemed lot many Volkswagen Polo cars on Bangalore roads. I was gravitating towards buying a Polo hatchback. And then, during a walk on a weekend evening, my friend casually remarked that she sees many Maruthi WagonR cars around her. She had just bought a WagonR. I was flabbergasted…

The fear of missing out — Part 2: The Endowment Effect

Continued from previous article …

Our aversion to loss also influences our behaviour in many subtler ways, two of which I would like to discuss here.

We overvalue what we own

Were the grapes really sour? — Understanding Cognitive Dissonance

Story 1

How are you ‘packaging’ yourself?

If two randomly formed groups of people had to judge how good below shown interfaces are, each group rating one of the designs, I propose that second picture shall score higher than the first on an average scale. It will be especially true if people make snap judgements and do not have…