Unified Channel Management

Content marketing is a powerful way to attract and engage your target audience, build trust and authority, and generate leads for your SaaS…

The concept of a partner ecosystem is pivotal for businesses aiming to thrive amidst rapid technological advancements and shifting economic…

We’ve already explored the complexity of this (channel management) in multiple earlier articles. It is even more complex for companies…

Leads, leads everywhere — but not a single one to close. Isn’t this what you hear from vendors and their partners almost every day…

The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar…

Over the past decade, organizations relying on channel infrastructure to reach their end buyers have invested significantly in unified…

The channel concept has existed since the Stone Age–when one person bartered with another. While technology has evolved rapidly over the…

We have already discussed the definition of channel management in an earlier article, so today, I won’t go into the details of what channel…

Affiliate marketing’s evolution has mirrored the digital age’s remarkable transformation. As businesses seek innovative ways to penetrate…

In the rapidly evolving business world, understanding the nuances of B2B (Business-to-Business) marketing is becoming increasingly crucial…

With the advent of Software as a Service (SaaS) based marketing automation platforms, over the past few years, we have seen the rapid…

In a post-pandemic work environment, marketing is finally returning to its physical roots. Attending events and tradeshows is becoming…

With the passage of every day, month, and year, content marketing continues to take over marketing (branding and lead generation)…

The primary challenge for any reasonably large technology company with a global presence, marketing in a business-to-business (B2B) channel…