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Unified Channel Management
Automating Profitable Growth
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Partner Relationship Management
Content Marketing with Microsoft Copilot and HubSpot to Boost Leads
Content Marketing with Microsoft Copilot and HubSpot to Boost Leads
Content marketing is a powerful way to attract and engage your target audience, build trust and authority, and generate leads for your SaaS…
Sugata Sanyal
Jul 2
Building a Resilient Partner Ecosystem: Strategies Insights
Building a Resilient Partner Ecosystem: Strategies Insights
The concept of a partner ecosystem is pivotal for businesses aiming to thrive amidst rapid technological advancements and shifting economic…
Sugata Sanyal
Jun 20
Illustrating Channel Management Through A Unified Lens
Illustrating Channel Management Through A Unified Lens
We’ve already explored the complexity of this (channel management) in multiple earlier articles. It is even more complex for companies…
Sugata Sanyal
Jun 30, 2016
Lead Management as Key to Channel Management Capability
Lead Management as Key to Channel Management Capability
Leads, leads everywhere — but not a single one to close. Isn’t this what you hear from vendors and their partners almost every day…
Sugata Sanyal
May 17, 2016
What is Similar or Different About Using PRM Versus CRM for Partner Management?
What is Similar or Different About Using PRM Versus CRM for Partner Management?
The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar…
Sugata Sanyal
Mar 1
Reasons Why Channel Management Varies Around the World
Reasons Why Channel Management Varies Around the World
Over the past decade, organizations relying on channel infrastructure to reach their end buyers have invested significantly in unified…
Sugata Sanyal
Feb 20
Channel Management Maturity: How to Get There
Channel Management Maturity: How to Get There
The channel concept has existed since the Stone Age–when one person bartered with another. While technology has evolved rapidly over the…
Sugata Sanyal
Feb 7
Five Channel Management Process Steps for Partner Program
Five Channel Management Process Steps for Partner Program
We have already discussed the definition of channel management in an earlier article, so today, I won’t go into the details of what channel…
Sugata Sanyal
Jun 19, 2018
Partner Marketing Management
Ultimate Guide to Affiliate Marketing Success and Strategies
Ultimate Guide to Affiliate Marketing Success and Strategies
Welcome to the dynamic world of affiliate marketing, the strategic terrain where savvy marketers and influential content creators converge…
Sugata Sanyal
Dec 14, 2023
Effective Affiliate Marketing Programs for Consumers
Effective Affiliate Marketing Programs for Consumers
Affiliate marketing’s evolution has mirrored the digital age’s remarkable transformation. As businesses seek innovative ways to penetrate…
Sugata Sanyal
Jan 19
Maximize B2B Marketing Success in High-Tech: Strategies & Insights
Maximize B2B Marketing Success in High-Tech: Strategies & Insights
In the rapidly evolving business world, understanding the nuances of B2B (Business-to-Business) marketing is becoming increasingly crucial…
Sugata Sanyal
Mar 21
Your Channel Marketing Platform Must-Haves
Your Channel Marketing Platform Must-Haves
With the advent of Software as a Service (SaaS) based marketing automation platforms, over the past few years, we have seen the rapid…
Sugata Sanyal
Jan 21, 2016
Channel Marketing Management and It’s Onboarding Challenges
Channel Marketing Management and It’s Onboarding Challenges
In a post-pandemic work environment, marketing is finally returning to its physical roots. Attending events and tradeshows is becoming…
Sugata Sanyal
Nov 21, 2022
Channel Marketing Obsession with Appointment Setting
Channel Marketing Obsession with Appointment Setting
With the passage of every day, month, and year, content marketing continues to take over marketing (branding and lead generation)…
Sugata Sanyal
Jan 14, 2016
Use Channel Marketing Automation to Empower Country Teams
Use Channel Marketing Automation to Empower Country Teams
The primary challenge for any reasonably large technology company with a global presence, marketing in a business-to-business (B2B) channel…
Sugata Sanyal
Jul 10, 2015
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