Insights and Perspectives from Faculty, Staff and Students

This article originally appeared in the Consortium on Trust in Media and Technology newsletter. To subscribe to this newsletter, click…

The central purpose of public relations remains rooted in creativity that artificial intelligence (AI) cannot replace. AI can help automate…

This story originally appeared on news.ufl.edu on Oct. 22, 2024.

With the generative AI boom, comes a consideration of trust in content created by AI. Gallup’s annual media trust poll revealed that more…

Back in 2007, when someone wanted to subscribe to a streaming service, little confusion existed because only one service was available then…

In the thick of a historic presidential election, news media fills a critical role as Americans consider their options. The way media…

Is a celebrity’s endorsement truly helpful for a given cause? It depends on how authentic they seem. Despite the rise of AI-powered…

In an era where artificial intelligence is becoming increasingly ubiquitous, from AI financial advisors to AI romantic companions to…

Misinformation is spreading rapidly in the digital universe, especially during election season, and the hyperlinks found on untrustworthy…

The holy grail of online video marketing is the viral ad, a promotional message that spreads like lightning across digital platforms…

ASMR, or autonomous sensory meridian response, has been creating a quiet sensation for the last decade on the internet. Audio and visual…

It’s been six years since the leading advertising magazine AdAge published “Advertising Has an Ageism Problem” and began addressing this…

Picture this: You’re scrolling through Instagram and you’re suddenly captivated by a dazzling influencer showcasing the latest must-have…

In 2022, the rapper Cardi B famously won a defamation lawsuit against celebrity-gossip vlogger Tasha K, who had posted more than 30 videos…

When President Joe Biden nominated Ketanji Brown Jackson to the U.S. Supreme Court, it wasn’t just a historic moment — it was a case study…

In 1950, Alan Turing posed perhaps the most provocative question of the 20th century: Can machines think?

In the world of news, artificial intelligence (AI) has been a silent partner for a lot longer than most realize. Narrative Science, which…

In an increasingly diverse society, the representation of multiracial families in advertising has gained significant attention from both…

Articles about the recent total solar eclipse appeared around the world using the language of awe — “awe-inspiring,” “awe-struck,” “total…

Virtual (or artificial) humans, such as virtual human influencers, have become increasingly valuable to brands and marketers worldwide. But…