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Wrinkles in the System: Navigating Ageism in Advertising
Wrinkles in the System: Navigating Ageism in Advertising
It’s been six years since the leading advertising magazine AdAge published “Advertising Has an Ageism Problem” and began addressing this…
UF J-School
Aug 21
Pixels vs. People: The Battle for Consumer Trust in Influencer Marketing
Pixels vs. People: The Battle for Consumer Trust in Influencer Marketing
Picture this: You’re scrolling through Instagram and you’re suddenly captivated by a dazzling influencer showcasing the latest must-have…
UF J-School
Aug 16
All the Rumors are True: Verification, Actual Malice, and Celebrity Gossip
All the Rumors are True: Verification, Actual Malice, and Celebrity Gossip
In 2022, the rapper Cardi B famously won a defamation lawsuit against celebrity-gossip vlogger Tasha K, who had posted more than 30 videos…
UF J-School
Aug 5
Race, Gender and Politics: Media Coverage of the Ketanji Brown Jackson Supreme Court Nomination
Race, Gender and Politics: Media Coverage of the Ketanji Brown Jackson Supreme Court Nomination
When President Joe Biden nominated Ketanji Brown Jackson to the U.S. Supreme Court, it wasn’t just a historic moment — it was a case study…
UF J-School
Jul 18
You, We and I, Robot: How Social Cognitive Theory Explains How Humans Learn from Machines
You, We and I, Robot: How Social Cognitive Theory Explains How Humans Learn from Machines
In 1950, Alan Turing posed perhaps the most provocative question of the 20th century: Can machines think?
UF J-School
Jun 2
Beyond the Byline: Exploring Bias in Human- and AI-Generated News
Beyond the Byline: Exploring Bias in Human- and AI-Generated News
In the world of news, artificial intelligence (AI) has been a silent partner for a lot longer than most realize. Narrative Science, which…
UF J-School
May 23
Multiracial Families in Advertising: Exploring the Impact on Emerging Adult Consumers
Multiracial Families in Advertising: Exploring the Impact on Emerging Adult Consumers
In an increasingly diverse society, the representation of multiracial families in advertising has gained significant attention from both…
UF J-School
May 17
The Effects of Natural- and Supernatural-Based Awe Experiences in Virtual Reality
The Effects of Natural- and Supernatural-Based Awe Experiences in Virtual Reality
Articles about the recent total solar eclipse appeared around the world using the language of awe — “awe-inspiring,” “awe-struck,” “total…
UF J-School
Apr 30
Can Virtual Humans Combat Climate Change Misinformation?
Can Virtual Humans Combat Climate Change Misinformation?
Virtual (or artificial) humans, such as virtual human influencers, have become increasingly valuable to brands and marketers worldwide. But…
UF J-School
Apr 18
Empowering Citizens in the Age of AI: The Importance of Efficacy and Literacy
Empowering Citizens in the Age of AI: The Importance of Efficacy and Literacy
For years, researchers have grappled with understanding the relationship between technology and political behavior, proposing various…
UF J-School
Apr 9
Gender-Based Sports Coverage: A Quarter Century of Prime-Time Summer Olympics
Gender-Based Sports Coverage: A Quarter Century of Prime-Time Summer Olympics
The quadrennial Olympic games are an amalgam of athletic skill, national pride and examples of global unity and diplomacy. But they’re…
UF J-School
Mar 27
The Like Economy: How Social Media Reshapes News Priorities
The Like Economy: How Social Media Reshapes News Priorities
In an era where more than half of American adults regularly get their news from social media sites, a recent study reveals fundamental…
UF J-School
Mar 11
How Audiences Perceive Gender Presentations by Virtual Influencers
How Audiences Perceive Gender Presentations by Virtual Influencers
Social media influencers — individuals who create persona-focused personal brands to engage audiences — have become economic and social…
UF J-School
Mar 1
Better Together: Interacting with News Portals Increases Civic Engagement
Better Together: Interacting with News Portals Increases Civic Engagement
The majority of people in the United States get their online news from websites or apps, like Newsweek or the New York Times, which publish…
UF J-School
Feb 29
The Art of Persuasion: Decoding the Perfect AI-Powered Digital Ad
The Art of Persuasion: Decoding the Perfect AI-Powered Digital Ad
AI-powered digital promotions have the potential to revolutionize business marketing by providing customers with a more personalized and…
UF J-School
Feb 2
What Does TV Teach Us about Transracial Adoption?
What Does TV Teach Us about Transracial Adoption?
As Netflix welcomes NBC’s beloved series “This Is Us” to its platform, the spotlight shines on Randall, the adopted Black son of a white…
UF J-School
Jan 30
How Partisanship and Political Fandom Affect the Spread of Misinformation
How Partisanship and Political Fandom Affect the Spread of Misinformation
As the nation faces another contentious election cycle, the spread of misinformation continues to be rampant. Scholars wanted to explore…
UF J-School
Jan 30
How Instagram Algorithms Can Impact Influencer Following and Endorsement Effectiveness
How Instagram Algorithms Can Impact Influencer Following and Endorsement Effectiveness
We’ve all heard the old rhetorical question about our friends and jumping off of bridges, but here’s a new one for the era of social media…
UF J-School
Jan 29
Decoding Morality in the 2020 U.S. Presidential Election: A Public Relations Perspective
Decoding Morality in the 2020 U.S. Presidential Election: A Public Relations Perspective
Moral Foundations Theory (MFT) was developed by psychologists to explore and explain why people around the world hold similar moral values…
UF J-School
Dec 21, 2023
Educating Public Relations Students About Driving Social Change
Educating Public Relations Students About Driving Social Change
Professionalism, public trust and ethics have always been integral to public relations education. But for the first time in its 50-year…
UF J-School
Dec 6, 2023
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