Startup

UpGrad’s Entrepreneurship Impact Story

How 263 entrepreneurs accelerated their startup journey with UpGrad

Why Market Research is a must for Start-ups

Market Research is one of the most used marketing jargons among start-ups and, sadly, the least used phenomenon. Start-ups use this phrase loosely right from the idea stage and continue to do so forever but very few companies have understood its…

5 Things Every Entrepreneur Can Learn From Their Mother

It is said that an entrepreneur needs to nurture his company like a little child is nurtured by his mother. A mother has to look at multiple aspects of a child’s life. It can involve from looking after the diet and health of the child…

Entrepreneurship can be learnt and should be taught

I often need to explain myself when I say that in order to exploit the talent in the country, which is witnessing an unprecedented wave of entrepreneurship, lessons on starting up need to be imparted. I do not subscribe to the notion that…

The 3Ps for a Successful Startup — Product Management, Product Design, Product Development

The definition of ‘ideal’ often differs from situation to situation. What is ideal for a public company may not work for a start-up. And so is the case with product lifecycle…

Are ESOPs a Good Option to attract Best Talent for Startups?

Employee Stock Option Plans (ESOPs) are part of policies to attract, motivate and retain employees by organizations. Thanks to the startup ecosystem, ESOPs have become a famed instrument amongst new emerging organizations…

Top 10 Essential Tools For Startup Business in India

In a start-up, absolutely nothing happens till you make it happen.

- Marc Andreessen

If you are a start-up or nursing the idea of starting one for a long time, you know this to be the…

Don’t Be Scared — Launch Early!

As entrepreneurs, we often sweat about what the first version of our product should look like. We all want it to be so beautiful and highly functional that users fall in love with it instantly. However, many founders have fallen into the trap of building and iterating till…

Lessons in Marketing for Startups

Early stage challenges

When you are starting up, you are low on resources. Getting your first set of customers becomes very crucial. A lot of us, when we take the entrepreneurial plunge, have a fair idea of how the product will look and evolve —…