Marketing

By: Sitecore MVP Amanda Shiga

When I’m helping clients carve out a roadmap for using Sitecore XP, one of the easiest wins is using…

By: Sitecore MVP Amanda Shiga

Whether or not you’re using Sitecore’s marketing features right away, we highly recommend these three tasks to make your data collection infinitely…

By: Robert Oh, SEO Specialist & Product Strategist

Improving the SEO of your website can be daunting. This SEO best practices survival checklist will guide you through the 3 essential SEO survival packs…

By: Sitecore MVP Randy Woods

Commentators have been celebrating the rebirth of American manufacturing giving credit to technologies such as 3D printing and robotics. Less recognized…

By: Sitecore MVP Randy Woods

Sitecore XP provides marketers with extraordinary new capabilities, but knowing where to start can be a challenge. Fortunately, understanding how visitors use your site now can point…

By: Sitecore MVP Randy Woods

The final post in a three part series on Sitecore A/B testing provides insight into the limitations of running such tests and gives a methodology for overcoming…

By: Sitecore MVP Randy Woods

Determining the strength your Sitecore website content will help you to identify the best candidates for A/B testing. We provide you with a…

By: Sitecore MVP Randy Woods

Content optimization using Sitecore A/B testing is a crucial tool in a marketer’s toolbox, but only if you know how to…

By: Gavin Fortugno

The recruitment of higher education students had expanded beyond the traditional pathway from high school through to a degree. Today’s students come from any…

By: Sitecore MVP Randy Woods

A collection of our Valtech thinking on the ins and outs of A/B testing and its relation to other elements of digital marketing including ecommerce and persona analysis.