Social Media

News Media and Pinterest: An Impossible Match ?

News media are aware that their presence on social media is essential in the web sphere, but some of them have difficulties to adapt their content to the platform they have chosen. Pinterest is a very good example of social media that cause a…

How the desire to gain social capital on Instagram makes people twist the reality

Instagram : social media storytelling and engagement

Using Visual Narratives and Alternative Storytelling on Instagram Stories

In the last half century, Social Media, likely more than anything else has radically restructured our day-to-day activities including social and cultural interactions with the world around us. A picture…

Engage at the Age of Private Messages

A media or a brand has to care about engagement. But how to engage when people tend to rather send more private messages to their restricted group of friends than publish content in social media ?

Problematizing the like: what does it really mean?

Instagramimetis

It’s Sunday morning. You and your friends are sitted all together in order to brunch. The table is full of food, eggs, croissants, avocado toasts, orange juice, coffee, bacon… But before eating, you decide to immortalize the moment and to share it to your followers on instagram. Everyone is up, arrange the…

Social media under pressure

Having something to say is easy today with the raise of social media. With my phone which is constantly next…

Originality in the era of social networks: the same stuff, again and again and again…and again ?