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Dial M for Marketing
Opinions and case studies by a B2B SaaS marketer
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The difference between enterprise-centric and SMB-centric website design
The difference between enterprise-centric and SMB-centric website design
When we decided to adopt a B2B-first approach to marketing, one of the natural decisions we took was to redo the entire B2B website and…
Varun K R
Jul 30, 2018
Setting up HackerEarth’s B2B marketing automation from scratch
Setting up HackerEarth’s B2B marketing automation from scratch
HackerEarth is one of those startups that have B2C as well as B2B functions. We have a B2C developer base of 2 million developers, but our…
Varun K R
Jul 27, 2018
Types of B2B content and an honest experience working on each of them
Types of B2B content and an honest experience working on each of them
Content marketing can seem like a daunting task to even the most accomplished marketing teams out there. Because this is a field where…
Varun K R
Aug 22, 2018
Website revamp case study for HackerEarth Sprint
Website revamp case study for HackerEarth Sprint
Note: This story covers a website revamp project I undertook in late 2017/early 2018. However, FYI, many webpages mentioned in this article…
Varun K R
Aug 20, 2018
Why Product and Marketing teams need to always work hand-in-hand
Why Product and Marketing teams need to always work hand-in-hand
In many organizations, Product Management and Marketing are two functions that are well-structured and talent-heavy. Yet, seldom do they…
Varun K R
Aug 10, 2018
How a viral PR campaign got us featured in 17 major Indian newspapers
How a viral PR campaign got us featured in 17 major Indian newspapers
It’s May 2014. The Zepo office in Mumbai is cramped at 9 pm on a weekday. 17 of us are sitting around a small room, trying to brainstorm…
Varun K R
Aug 6, 2018
How we increased our SEO Domain Authority from 43 to 59 within 8 months
How we increased our SEO Domain Authority from 43 to 59 within 8 months
When I started out at HackerEarth, the marketing team was still taking shape. A new Head of Marketing had joined just a month before me…
Varun K R
Jul 26, 2018
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