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Verbal Identity
The magic and mechanics of language
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What can brands learn from Richard Dawkins?
Science isn’t the enemy of creativity.
Chris West
Jul 3, 2015
Latest
Spend 50% less time writing.
Spend 50% less time writing.
(Even better, spend less time reading what other people have written.)
Chris West
Apr 2, 2015
Why do brands need narratives?
Why do brands need narratives?
And how do you give a tangible narrative to an intangible product?
Chris West
Mar 30, 2015
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