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LEARN TO PERSUADE
Micro-articles about copywriting, content marketing, and psychology.
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A sense of control
A sense of control
People don’t want to feel in control.
Eddie Shleyner
Jan 30, 2019
Books, blogs, movies, and shows (part 1)
Books, blogs, movies, and shows (part 1)
In no particular order…
Eddie Shleyner
Jan 23, 2019
“Sometimes the best copy is no copy.”
“Sometimes the best copy is no copy.”
Less copy is almost always better than more copy.
Eddie Shleyner
Jan 19, 2019
No, but…
No, but…
In improv comedy…
Eddie Shleyner
Jan 17, 2019
Shock copy
Shock copy
Imagine you’re at a wedding ceremony…
Eddie Shleyner
Jan 17, 2019
A period will probably do
A period will probably do
The video is pretty short.
Eddie Shleyner
Jan 17, 2019
Simple yet significant
Simple yet significant
As a rule of thumb…
Eddie Shleyner
Jan 17, 2019
“Whenever I’m really unsure about an idea…”
“Whenever I’m really unsure about an idea…”
“First, I abuse the people whose help I need.
Eddie Shleyner
Jan 17, 2019
Creative people: if you value your time, try this proven productivity hack
Creative people: if you value your time, try this proven productivity hack
In 1978, a Japanese graphic designer named Tomoyuki Ono grew a square watermelon.
Eddie Shleyner
Jan 17, 2019
Could this be the worst sales email ever written?
Could this be the worst sales email ever written?
What is good writing?
Eddie Shleyner
Jan 17, 2019
How to immediately connect with your readers
How to immediately connect with your readers
Tuesday, 7:26 PM November 12, 2018
Eddie Shleyner
Jan 17, 2019
Over and over and over
Over and over and over
Repetition is a good teacher.
Eddie Shleyner
Jan 17, 2019
This exercise will train you to write BULLETS (the single-most important copywriting skill)
This exercise will train you to write BULLETS (the single-most important copywriting skill)
Also called “fascinations,” bullets do just that…
Eddie Shleyner
Jan 15, 2019
The day you become a good copywriter…
The day you become a good copywriter…
You’ll know you’re good.
Eddie Shleyner
Jan 15, 2019
Strong microcopy will delight readers and increase your conversions
Strong microcopy will delight readers and increase your conversions
Microcopy is concise, clear, small-print text that helps or encourages readers to complete an “action” on your website or app.
Eddie Shleyner
Jan 15, 2019
An elegant way to think about copywriting
An elegant way to think about copywriting
There are tactics and there are principles.
Eddie Shleyner
Jan 15, 2019
Copywriter, you should be watching and reading these things
Copywriter, you should be watching and reading these things
Last week, 10.4 million people watched the premiere of Manifest on NBC.
Eddie Shleyner
Jan 15, 2019
Want your creative work to stand out?
Want your creative work to stand out?
Make it ugly.
Eddie Shleyner
Jan 15, 2019
How to write faster
How to write faster
The longer you focus…
Eddie Shleyner
Jan 15, 2019
Don’t muddle the message
Don’t muddle the message
There’s a marketing tenet every good copywriter respects:
Eddie Shleyner
Jan 15, 2019
“The best headlines appeal to people’s self-interest, or give news.”
“The best headlines appeal to people’s self-interest, or give news.”
That quote belongs to John Caples, one of the most successful copywriters of the 20th century.
Eddie Shleyner
Jan 15, 2019
How copywriters put prospects in the buying mood [quick trick]
How copywriters put prospects in the buying mood [quick trick]
As a teenager, I sold magazine subscriptions door-to-door.
Eddie Shleyner
Jan 15, 2019
The cure for creative block
The cure for creative block
In 2012, Austin Kleon published a book.
Eddie Shleyner
Jan 15, 2019
“Can you make our typical product unique?” said The Client
“Can you make our typical product unique?” said The Client
“I can do that,” said The Copywriter. “But first let me ask you a question.”
Eddie Shleyner
Jan 15, 2019
“How many of us have sense enough to see and do the obvious thing?”
“How many of us have sense enough to see and do the obvious thing?”
“And how many of us have persistence enough in following out our ideas of what is obvious?”
Eddie Shleyner
Jan 15, 2019
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