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Viacom
Insight & inspiration to navigate the changes in entertainment, media & marketing, and above all — win with your fans.
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Big Data
Viacom
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Viacom
Jun 23, 2017
BIG DATA MYTHS DEBUNKED
BY
BROOKE DEVARD OZAYDINLI
Sashi Marella, Senior Data Scientist at Viacom…
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Viacom
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Viacom
Feb 10, 2017
Viacom Vantage: TV Advertising Re-Invented
When It Comes to Data, We’re Following the Marketer’s Lead
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3
Viacom
in
Viacom
Jan 22, 2017
Unlocking the Power of Predictive Intent
Why Capturing Customers at the Purchase Intent Stage Can…
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4
Viacom
in
Viacom
Dec 22, 2016
DESIGNING A CREATIVE MAP WITH BIG DATA
How Cognitive Biases Mislead Our Marketing
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5
David Berzin
in
Viacom
Nov 22, 2016
SOCIAL MEDIA & MEASURING WHERE FANS WILL GO NEXT
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4