What is interactive video and how it can boost your marketing

As a teacher, I wish my class could be more interactive than a monotonous lecture by myself. An interactive session makes a child remember the concept of the topic more easily and can remember the subject easily whenever it is questioned. Same way in today’s digital world people is attracted to watch videos and get information about products, company, educational, demo videos, etc.

Videos attract audiences at higher rates than text messages. This is the reason for video marketing to become a more important component of modern marketing mixes. Videos are kind of a big deal in current Marketing strategies.

But videos also have its challenges in attracting viewers.

Traditionally video viewers can play, pause or stop the action, but it’s hard to glean much more information about their interests, questions or concerns. Incorporating interactive features within videos encourages audiences to lean in and engage with content in ways they never could before. These videos with engaging features are Interactive videos that play an important part in the Digital marketing field currently. These videos help the marketers to understand the likes and dislikes of the viewers. It also helps to target messages effectively.

The reason for making videos interactive videos is, it is a new active way to make viewers enjoy the videos and make our brand memorable and attract an audience in the market place. A recent study has also proved that 92% is an effective tool in marketing. Interactive Videos work with several different functionalities embedded in the video like Hotspots, Interest Points, Metadata, Table of contents, etc.

Advantages of Interactive videos:

• Turning passive viewers into active followers
• Increasing audience engagement with video interact features; reducing the bounce rates.
• Jump-to-scenes (with faces, Table of Contents, Questions & Interest Points)
• Extracting key signals from content to co-relate with viewership data that converts into a qualified lead generation entirely from videos.
• Leveraging rich metadata from videos for contextual search and discovery.

I believe videos have gone beyond playing and counting views. It has become a very important part in the marketing field and communication strategies. So all organizations have taken interactive videos as a solution to engage, excite while delivering the business outcomes.

Don’t believe me? Believe the results.

Here you go: Enable Interact in your own marketing videos for FREE