Conversation Design Workflow: How to design your chatbot in 10 (basic) steps

You’re eager to design a chatbot, but you don’t know where to start? Here are a few tips to guide you even if you have zero experience

You want to design your first chatbot or voicebot; you’re eager to see how a conversational experience will engage your customers in unexpected ways; you want to understand what this hype around Conversational AI is all about.

If you don’t know where to start, then you’re in the right place.

Conversation Design is a complex subject and a lot really depends on the project, on the resourses and on the company involved. However, I tried to summarize its essential elements, to provide an introduction to this new field of expertise.

This 10-step Conversation Design Workflow covers all the main steps a Conversation Designer has to deal with in an ideal project, from the initial research to the go-live.

1. Goals & KPIs
2. User Research and User Personas
3. Topics mapping
4. Bot personality and tone of voice
5. User flows design
6. Prompts and copywriting