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Dude, Where’s My Uber?

Dude, Where’s My Uber?

The weakening link between driving and masculinity.
Go to the profile of Omelet
Omelet
A Strategist’s Plea Against Virality

A Strategist’s Plea Against Virality

Oh, virality. For advertisers — at least the good ones — it’s a word that inspires an acute sense of anxiety we usually reserve for…
Go to the profile of Jasmeet Gill
Jasmeet Gill
A Mile Wide & An Inch Deep

A Mile Wide & An Inch Deep

Navigating Branded Content Waters
Go to the profile of Jasmeet Gill
Jasmeet Gill
Wake Up, Marketers! Men Have Feelings Too

Wake Up, Marketers! Men Have Feelings Too

Men are complicated creatures.. Let’s start thinking about—and marketing to them—differently.
Go to the profile of Sean McNamara
Sean McNamara
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