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Walrus NYC
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5 minutes with Walrus CCO Deacon Webster
5 minutes with Walrus CCO Deacon Webster
Little Black Book digs into the Walrus founder’s back story.
Walrus
Feb 11, 2020
6 Ways Maternity Leave Can Make You a Better Creative
6 Ways Maternity Leave Can Make You a Better Creative
From improved productivity to a whole new perspective
Walrus
Feb 11, 2020
The Signaling Significance of Super Bowl Ads (or Why Clients Should Still Spend $5 Million)
The Signaling Significance of Super Bowl Ads (or Why Clients Should...
The Super Bowl is upon us once again, and this year’s cost per spot has hit a new high of $5.05 million.
deacon webster
Feb 1, 2018
Why CMOs Shouldn’t Hate Agencies That Are Lion-Obsessed
Why CMOs Shouldn’t Hate Agencies That Are Lion-Obsessed
In John Immesoete’s article Here’s Why CMOs Hate Agencies That Are Lion-Obsessed, Immesoete describes a CMO who came to his agency and told…
deacon webster
Jun 23, 2017
P&G’s Marc Pritchard on Cleaning up the Digital Supply Chain: “It’s Time for Action”
P&G’s Marc Pritchard on Cleaning up the Digital Supply Chain: “It’s...
At the IAB’s Annual Leadership Meeting last week, Marc Pritchard, Chief Brand Officer at Procter & Gamble, announced a series of steps the…
Mel Stern
Feb 10, 2017
How Snapchat is Making a Play for TV Ad Dollars
How Snapchat is Making a Play for TV Ad Dollars
In the last week, there has been a flurry of Snapchat advertising updates ahead of Snap Inc.’s imminent IPO, rumored to be happening in the…
Mel Stern
Jan 30, 2017
The Case For Brand Scarcity In An Era Of Abundance And Accessibility
The Case For Brand Scarcity In An Era Of Abundance And Accessibility
We live in a time of abundance. Advances in technology have torn down barriers of acquisition and made it possible to receive most any good…
deacon webster
Jan 24, 2017
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