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Marketing

Otaku Digital in We are Tadashi

Oct 17, 2019

Why your branding matters and how a branding workshop can help

With consumers taking greater control of their own health management, developing a strong brand is vital in shaping your patient experience. Years ago, patients would visit their nearest doctor and not have many…

Otaku Digital in We are Tadashi

Oct 3, 2019

Personalisation in digital marketing

Personalisation in digital marketing is a strategy that organisations use to deliver a tailored experience to each user, often by way of showing content most relevant to that user based on data collected over time.

Otaku Digital in We are Tadashi

Jul 25, 2019

Getting Started With Marketing And Communications In Health

Marketing within the health space isn’t a new concept. However, as we edge our way further into the age of digital customer engagement, traditional forms of health marketing are being replaced by more sophisticated online…

Otaku Digital in We are Tadashi

Apr 4, 2019

Five reasons why strategy is important

The healthcare industry in Australia is one of the best in the world — around 85% of all Australians consider themselves to be in good health [Australia’s Health Care System, Facts at a Glance].

Otaku Digital in We are Tadashi

Mar 22, 2019

Understanding the Digital Process

Australians are very digitally connected, and are starting to expect more from digital products that involve healthcare. One in twenty Google searches are health-related in Australia, and 84% of people go online first for health information.