Strategy

How to decide if you need an App

Mobile apps are big business in the emerging digital health sector. There are currently over 318,000…

The healthcare industry’s relatively slow uptake of digital technologies is understandable, given the lack of digital skills in the space. Healthcare providers aren’t the experts in building digital products — and they shouldn’t expect to be. For…

There are countless examples of digital healthcare projects that end up unsuccessful, from the UK’s 2011 NHS bungle to the plethora of digital health startups that have failed in recent years. When we see things like this, we have to wonder if appropriate planning and research…

The healthcare industry in Australia is one of the best in the world — around 85% of all Australians consider themselves to be in good health [Australia’s Health Care System, Facts at a Glance].

Australians are very digitally connected, and are starting to expect more from digital products that involve healthcare. One in twenty Google searches are health-related in Australia, and 84% of people go online first for health information.