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Misunderstood metaphors: Product manager as conductor

Misunderstood metaphors: Product manager as conductor

Product managers are sometimes referred to as the conductor of the orchestra. Some people think that the conductor’s job is to direct the…
Go to the profile of Jock Busuttil
Jock Busuttil
All the world’s a stage — how to launch a product

All the world’s a stage — how to launch a product

The other day, I was asked how to launch a product successfully. Two competing responses sprang to mind: the way I would have answered a…
Go to the profile of Jock Busuttil
Jock Busuttil
The PMO strikes back

The PMO strikes back

Okay, okay, so maybe likening the Project Management Office (PMO) to the Empire hunting down the Rebel Alliance is perhaps a teensy bit…
Go to the profile of Jock Busuttil
Jock Busuttil
Billion-dollar platforms — how they did it

Billion-dollar platforms — how they did it

I was asked recently whether platforms will conquer the world. My view? They already have. In this article I share how they’ve done it, and…
Go to the profile of Jock Busuttil
Jock Busuttil
You need a delivery manager on your team

You need a delivery manager on your team

In the UK government digital teams, you don’t see project managers or even Scrum masters. Why? Because they have delivery managers instead…
Go to the profile of Jock Busuttil
Jock Busuttil
The whole “agile” thing

The whole “agile” thing

Almost every company claims to be agile these days. Most are not.
Go to the profile of Jock Busuttil
Jock Busuttil
It matters what you say and what you do

It matters what you say and what you do

One of the things I find myself advising product teams to do most often is to work on their product vision.
Go to the profile of Jock Busuttil
Jock Busuttil
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