Back in the day, advertising was measured by reach and PR was measured in Advertising Value…
If someone offered you money just to make up stuff, would you do it? Don’t worry about it being good or substantial, like a novel — that would be too hard. You just have to give it a catchy heading and a photo. Ideally…
There’s a reason I’m so keen to spend time looking for so-called weak signals. It’s like being able to glimpse into the future.
