Optimizing your ad targeting involves understanding the behavior and motivations of your target audience. So how exactly do you go about understanding your audience and improving your targeting?
Driving traffic to your website and building leads for your business can be difficult especially if you are a small business owner just starting out on digital. It’s a new terrain very different from what we are used to, and there are many obstacles to getting…
Having spent four or five years in the university obtaining a higher degree, on some level, most Nigerian youths; even those that get jobs at the first time of asking, struggle with the thought of being…
Skyword’s 2018 Content Marketing Continuum Survey, reported that 83% of successful content marketers indicated that storytelling plays a significant role in their content marketing. In this digital age, brands that understand the need to create a…
Looking to latch onto winning digital strategies for 2018, I hope to be the one responsible for your discoveries.
We are at the beginning of Q2, and having observed the Nigerian digital space in Q1, along with…
Your brand communication strategy is a great determining factor of how well your audience is likely to respond favorably to your business offers. Brand building doesn’t end with visual identity, location and so on. It involves the…
Building a digital marketing career is an excellent career choice to make at this moment. The world is currently digital, and several businesses are already tapping into the digital world to improve their activities. Thus, delving into a digital marketing…
Want to remain relevant in the coming years? Here are some top online marketing tips to consider for your small business. There are several ways that small business owners can use to maximize their online growth. However, these few tips are…
Stickiness tells us the extent to which customers are “stuck” on your content. It is all about how much your blog can keep people coming back. You run the risk of having your blog like a basket if all of your effort to create…
