Revolutionize Community Engagement with Welook Labs

The all-in-one tool for brands and communities to upgrade engagement to a new horizon powered by social NFTs.

Welook.io
Welook
Published in
6 min readJan 12, 2023

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🛡 Imagine if you could send your customers an early adopter digital badge, with real-market value.

đź’Ž Imagine if you could set up a community-only get-together, with awards and raffles avoiding lists of email addresses.

🔮 Imagine if you could give special benefits to your competitor’s clients without asking for permission.

Imagine no more đź‘€

Welook Labs is the storefront for the future of social engagement powered by NFTs.

Using Welook Labs, you’ll be the first to use everything we’re testing, and launching to enable more brands to upgrade their activations powered by blockchain tech.

Despite the uncertainty of the pandemic, events have remained an invaluable way for people to share knowledge and make connections. The goal to achieve stronger engagement remains at the top whether the event is an in-person meet up, a virtual one, or a hybrid of both.

While brand activation and followers’ expectations have shifted since the COVID-19 era, the set of tools at Welook Labs is meant to help you create positive results and drive short-term growth and beyond.

🎪 Creating an event is too complex. From managing advanced registrations to creating stunning event websites, the time spent on all of those tasks can be overwhelming. We believe ticketing and accreditation can evolve with NFT ticketing solution.

🤹🏼 Engaging with attendees is clunky: everyone likes a different channel to chat, and sending direct mails is just outdated. We believe handing out merch using data attestation is the way to go to ensure that the right people are claiming it.

🤼 Bringing communities together is a hassle, you’d need to build rapport and klout among every community leader to get their approval to talk to their followers. We believe that segmenting audiences via on-chain POAPs will bring lots of value.

DDDon’t worry anymore about registration,
ticket authentication, or benefit distribution.
Spend your time where it matters:

Focus on starting a movement and grow the community.

Welook Labs is the platform for brands to enhance customer experience via intuitive solutions powered by blockchain, and evolve the way you engage with communities.

Set POAP condition to create and segment web3 audiences with Welook Labs

🎯 Creating web3 audiences

Projects and groups are creating hundreds of digital badges as proof of attendance (better known as POAP) every week. After distributing these proofs, there is no more communication among the participants.

Welook labs allows you to segment participants using POAP as conditions and then make them a special offer, a discount, or give them access to any benefit that will boost their experience with your brand.

You can also find out who has participated the most in your events by cross-checking POAPs or choosing a subgroup of your followers who have also been part of another event like the Ethereum Conference Devcon VI Bogota 2022, as an example.

🎟 Event Ticketing as NFT

You will be able to create an event and customize the NFT tickets that fit your event the most, whether it is a private or a public one. There’s no limit or cost to issue tickets. You can even enable email-based NFT tickets if your audience is not crypto-native.

If you want to give a full crypto experience to your event, you can even charge a fee for RSVP that will be returned automatically to all attendees. In addition, you can drop the POAP to the participants at the same time you’re validating their tickets via a simple QR scan.

NFT tickets at Welook allow you to choose if you want to whitelist who can claim the ticket. In this way, you could have different tiers of registrants. For example, you could give separate VIP, General, and Volunteer NFT tickets to the same event, choosing emails or other NFT as a condition to register.

“We enjoyed working with Welook for our POAP and Ticketing needs for Schelling Point. They were quick to handle our various needs and were a pleasure to work with. In the end, our users had a seamless experience engaging with the platform. (…). I look forward to working with Welook again in the future.” said Gloria, Schelling Point Manager at Gitcoin.

🏅 1, 2, 3… POAP

Use a set of templates to create memorable POAPs and find the best way to distribute them to your community, with dynamic QR codes or with secret words. You may as well import POAPs approved by the issuing portal of poap.xyz

POAP — short for Proof of Attendance Protocol — provides event participants with a way to verify their attendance through collecting digital badges, all of which live on chain. Each badge is unique and tamper-proof, meaning that the only way to claim one is to receive it at the event.

Token Scanner is the best tool to verify Email, Wallet, NFT, POAP ownership

🔍 Verify who owns any NFT

Forget about running a complex system to verify who owns a specific NFT (or POAP). In Welook Labs you can choose any NFT contract id and cross it with other contracts to nail down to a niche audience.

The Token Scanner allows any brand or community running a merch giveaway, bnfts (benefit as NFT), redeemable prizes, token-gated access, ticketing or membership to easily scan to validate the true owner of the digital asset.

If your target audience don’t own an NFT yet, Welook labs allows you to submit a list of emails or wallets to whitelist during verification (via a .csv file). Perfect for communities that are new to web3 or a mix of web3 native and newbies.

Currently supported any NFT (ERC721) in Ethereum mainnet and Polygon mainnet.

Can’t wait? Do you want this right now?We got you. Reach out to agency@welook.io

Airdropping goodies

(Coming soon) A fantastic no-code tool to distribute any token (DAI, USDT, etc) and NFTs to multiple recipients in your community in a couple of clicks.

A direct notification when is needed

(Coming soon) Do you need to update anyone in your community? Send wallet notifications to your audience, filter by selecting a POAP or NFT ticket they hold in their accounts using Welook’s notification center.

A social Lab that never stops

The list goes on and on: Create your NFT collection, Launch raffles to gamify your community participation, and display your Brand profile page as it is supposed to be. Get quick access to your web3 power-ups for events, such as the Welook Moments screen, token gating verifier, or special dispenser for events.

Welook labs has a lot to experiment with and create to bring the future of socials to life. We have a ton of ideas and we’re always looking for new ones. Whether you have a special need or you believe there’s something cool to research, you can write to us directly in our discord here.

How to get a Welook Labs’ account for my brand?

We’re organically launching the platform to be able to resolve any nuances directly with each user. You can sign up right now to use the building audiences feature and the POAP creator feature.

If you want access to advanced features like NFT Tickets or Token Scanner, please send a request access with a a quick message to agency@welook.io letting us know more about you.

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Welook.io
Welook
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Web3 Social Platform | Building the future of NFTs 🧱🔧