Upgrade your conferences and events with NFTs

An easy-to-manage solution stack for event organizers, participants, and sponsors with or without a booth.

Welook.io
Welook
Published in
7 min readNov 2, 2022

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There’s a lot of hype around blockchain technology, cryptocurrencies, and a lot of confusion about what are NFTs. At Welook we envision a world where a new decentralized internet brings better human interactions. We are now building the future of NFTs to improve the way you do events.

What are you doing lately?

  1. I’m organizing an event (or side event)
  2. I’m sponsoring a conference (with/without a booth)
  3. I’m attending a meeting as a participant
Welook is building the future of NFTs to improve the way you do events.

Event Organizer tools powered by NFTs

The Email-based NFT Ticket
When you’re planning the event you know you want to make the participant’s experience as smooth as possible. And the first few bumps usually start at Ticketing (no offense ticketmaster). Looking for a registration platform that provides a seamless purchase flow, that is easy to manage, and doesn’t take a +10% commission fee seems practically impossible.

By enabling your event tickets to be NFTs you’re winning back that fee and giving more power to the ticket holders, who become real owners of the ticket. These NFT are built on the bnft Protocol, a technology that allows better control over who can get the ticket, and on top of that, it’s impossible to duplicate. As the issuer of the ticket, you can establish conditions or whitelisting to claim them.

There were a couple Devcon VI side events using NFT ticketing solution, such as Schelling Point and Smash Bros Tournament

You can also improve the attendance rate by enabling the RSVP feature, where the fee paid is returned only to the ones attending the event.

Welook Labs makes it so easy to manage accreditation. Nobody on your team needs to download an app or install specific software. Through the Welook.io site, your team at the entrance will be able to validate via a simple QR code, scan the ticket, and check if the participant has already been validated.

Sign up for free
You can hand out branded merch and swag to specific token holders of your selected POAPs.

Level up Participant Engagement
Happy participants always are looking for souvenirs or mementos to remember the good times spent at your event. Giving them a digital proof of attendance badge (known as POAP) automatically after validating their ticket will kickstart a series of token-gated experiences at your disposal to amaze the crowd.

Token-gated means you can select which audience will claim a benefit. You could set a condition around who has a specific NFT or POAP in their wallet.

  1. Hand out branded merch and swag to specific token holders
  2. Access to a VIP area for participants holding a selected NFT
  3. Anyone who got your POAP can upload pictures to share live moments during the event
  4. Enable an on-brand frame of POAP for everyone to create their own.

Your event marketing team will be happy to know that via Welook audience creation, they can reach out to any web3 community members to give them a ticket discount or promotional benefit. For example, LABITCONF 2022 gave a 50% off general admission ticket to everyone who attended Vitalik Buterin’s event in 2021. How did they do that? They set Vitalik’s POAP public data as a condition to claiming the discounted benefit as NFT, which can be redeemed for a discounted ticket for their conference. Reach new event participants by empowering or benefiting other event participants.

Test Welook Labs now

Allow web3 experiences catered for your mom, dad, or anyone else.
At this point, you might be thinking “Yeah, blockchain-powered tools are cool, but most of my attendees are completely new to it and many are afraid of it”.

Abstracting blockchain complexities is one of the most important missions at Welook. We work tirelessly to make web3 accessible, easy to use, and ready to onboard the masses. That’s why most of Welook’s features are designed for a seamless user experience, where your attendees only need an email address to benefit from it.

Welook’s social platform is leading the web3 solution tech for events and conferences of all sizes.

Engagement tools for sponsors

Grant access to VIP experiences
Most of the conferences will give you a special booth or room for being a sponsoring supporter. You can enable your community (or targeted audience) a VIP NFT Ticket to give them a special experience. You can whitelist conditions to claim the ticket and validate them during the event. Simply with a QR code option for people without a crypto wallet.

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NFT tickets can be added to iOS wallet, to verify ownership without exposing the attendees wallet

NFT ticket holders can choose to add it to their iOS wallet, with a single click. This will allow attendees to verify their ticket without even exposing his wallet public address.

Get the most out of the Participant’s brand journey
Mint a POAP automatically
into the attendees’ wallets upon ticket validation, or you could hand out unique QR codes printed or have a dynamic code on a kiosk screen/

Giveaway any special brand merchandise or swag at the event after validating the participants’ engagement with your brand (via POAP, or any other NFT)

Organize a Token Gated experience, such as a treasure hunt, during the event for participants to collect different digital items after completing a task for your brand.

Bump networking sharing live moments in real-time. Use the screen from your booth to showcase pictures taken from your branded POAP holders and engage with the attendees with a raffle or a ranking competition.

Create a promo campaign benefiting potential customers and expanding your marketing reach.
Events are most of the time the best strategy to attract newly engaged customers. Using the blockchain tech behind Welook, you will be able to reach new audiences through their public interaction with POAP and NFTs communities. You can create an audience by selecting which POAP holders you want to benefit, then create a BNFT (a benefit as NFT) to be claimed by these people and give them instructions to meet at the event’s venue to redeem their benefit.

Amaze your target audience with the latest customer experience powered by blockchain.

Cool stuff for communities and participants

Create your own web3 participation the way you like it.
Visiting events in real life allows you to interact with other people and communities face-to-face. You can easily create and distribute your personal POAP as “you’ve met me at X event” to network with other participants.

As a community leader, you can bring merch, stickers, shirts, and other cool benefits to be claimed by your community, and be delivered by your best advocates via the Welook scanner app.

During most of the events where Welook has a physical presence, you can partner with us to enable your community members to use our booth as a meet up point and claim (or exchange) any benefit you’ve put together for that event. Welook’s pick-up point will let you have a base camp to meet with your friends and fellows.

You can participate in other brands’ activation (or your own) by sharing live moments like pictures with other POAP groups. If you’ve met someone you want to remember, upload a moment to Welook moments. You can also award the best picture linked to your POAP at the event for future engagement.

When your goal as a community is expanding its member base you can reach out to the Welook team to publish a POAP frame with your brand to be used by anyone when creating their proof-of-attendance badge.

While you interact during the event, you can start following other accounts or wallets by easily clicking on Follow+ and see their web3 names, POAPs and NFT they hold. Welook is always Community First.

Engage with your digital web3 identity in meetups and claim merch, benefits and NFTs directly from your Welook profile.

How to set up a web3 experience for my next event?

As an event organizer, whether it is a national conference or a local meetup, you can easily create NFT Tickets, Branded POAP frames, QR cards/magnets/pins, and whitelist NFT holders to claim cool merch using Welook Labs solution, built on top of the bnft Protocol.

Sign up for free: https://labs.welook.io/

You can send us a quick message to any of our channels to set it up.

Email: agency@welook.io | Twitter: @welook_io | Discord: https://discord.gg/welook

If you are a event participant or a community planning to attend an event you can start using any of our open and free-to-use platform to create your own personal POAP, follow other accounts, customize your profile with collections and upload pictures to specific POAP badges.
> Start at https://welook.io/

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Welook.io
Welook
Editor for

Web3 Social Platform | Building the future of NFTs 🧱🔧