Growth Marketing Case Study: Totle

Decentralized exchange aggregator & crypto portfolio manager

Wemultiply

Published in

Wemultiply

2 min readNov 2, 2018

Client: Totle
Industry: Cryptocurrency / blockchain
Target Audience: Crypto traders + developers
Website: https://www.totle.com/

The Challenge:

Wemultiply was approached by Totle, a decentralized exchange aggregator and crypto portfolio manager that pooled the orderbooks (liquidity) of the top decentralized exchanges (DEXs). Business objectives were four fold:

Brand and position Totle as a leading dApp (decentralized application) and crypto product through content, social media, email, and event marketing.
Launch the company’s first public beta and execute a customer acquisition campaign that drives connected wallets and trades.
Capitalize on partnership opportunities with decentralized exchanges, 0x relayers, and dApp browsers to promote the Totle brand.
Manage the company’s communication channels, including Twitter, Telegram, LinkedIn, Facebook, Quora, Reddit, Bitcoin Talk, and email newsletter.

The Result:

Within four months of engagement, we generated:

Product Marketing: 8,000+ new users (connected wallets), 1,000+ trades executed
Social Media: 200,000 organic Twitter impressions per month, 4,000+ newsletter subscribers, profiles across all dApp listing sites, including Dapp Review and The State of Dapps
Partnerships: Cross-promotional announcements with Kyber Network, Bancor, Radar Relay, Airswap, OasisDEX, Shark Relay, CoinBase Wallet & Trust Wallet
Press: Feature stories in BC Focus, ETH News, Lab Radio Podcast, Future Tech Podcast, BlockTribune and The Daily Bit.
Video & Content Marketing: 2 long-form videos, 6 short-form videos for social media (30 second), 40+ blog posts, and 1 ebook completed.