The Problem With Targeting

In Chapter 3 of my book, I wrote:

Last but not least, there is the unspeakable truth in an era in which we have come to idolise Social Media: the New Yorker was much more of a real Social Network and of a Community than Facebook or Twitter ever were or

Uber Zero

Seldom, if ever at all, have I read such a long, elaborate and so well thought-out post about something — like Uber Zero — that doesn’t make any sense at all.

Free, ad-supported Uber rides are inevitable, and if Uber doesn’t do them, a different competitor — perhaps Google! — will do