Homepage
Open in app
Sign in
Get started
What's New in Publishing
A single destination for independent publishing businesses looking for news, advice and education
Follow
The engagement metrics publishers are using to grow traffic, subscription and ad revenue
The engagement metrics publishers are using to grow traffic, subscription and ad revenue
The Post and Courier of Charleston, South Carolina grew its digital subscriptions by 250% (from 1,700 to 6,000) between 2017 to 2019…
Team WNiP
Feb 29, 2020
Why local news outlets struggle with digital subscriptions
Why local news outlets struggle with digital subscriptions
Comparing the economic health of national news outlets to their local counterparts almost feels like you’re comparing two entirely…
Team WNiP
Feb 29, 2020
“A long-overdue technological shift toward online privacy”: Firefox encrypts domain names.
“A long-overdue technological shift toward online privacy”: Firefox encrypts domain names.
Mozilla’s Firefox browser has begun to encrypt domain names by default.
Team WNiP
Feb 29, 2020
Why brand extensions are a great starting point for publishers interested in eCommerce
Why brand extensions are a great starting point for publishers interested in eCommerce
In developing eCommerce strategies, it makes strategic sense for publishers to identify propositions which build on their existing…
Team WNiP
Feb 29, 2020
Programmatic accounts for 85% of US digital ad spending: IAB
Programmatic accounts for 85% of US digital ad spending: IAB
Data growth leads to higher programmatic investment, enabling automated buying
Team WNiP
Feb 29, 2020
Mobile web traffic has increased by an “astounding” 30.6%
Mobile web traffic has increased by an “astounding” 30.6%
“Traffic to the top 100 sites globally reached 223B monthly visits in 2019,” according to Similarweb’s 2020 Digital Trends report.
Team WNiP
Feb 29, 2020
“Bullish about the bundle”: The Information and Bloomberg trial year-long joint subscription
“Bullish about the bundle”: The Information and Bloomberg trial year-long joint subscription
Powerhouse business and tech publishers The Information and Bloomberg Media have come together to offer a joint subscription to both…
Team WNiP
Feb 29, 2020
5 digital subscription trends for publishers, in charts
5 digital subscription trends for publishers, in charts
For many publishers, a key priority for the year ahead involves growing revenues from readers. This is nothing new. In recent years, the…
Team WNiP
Feb 29, 2020
“Users who visit three times a week are 8x more likely to subscribe”: Lessons in building…
“Users who visit three times a week are 8x more likely to subscribe”: Lessons in building…
People who read 10 times a month are 50% less likely to churn, according to research by Twipe. The company, which specializes in products…
Team WNiP
Feb 29, 2020
“The biggest change to News Feed since 2013”: Facebook is making it easy to bypass its algorithm
“The biggest change to News Feed since 2013”: Facebook is making it easy to bypass its algorithm
Not everyone is a fan of the Facebook News Feed algorithm.
Team WNiP
Feb 29, 2020
No, the podcast ‘gold rush’ isn’t over. Podcasting’s golden age is just beginning
No, the podcast ‘gold rush’ isn’t over. Podcasting’s golden age is just beginning
It’s a well-trodden hype cycle in the media industry. Some new technology comes along and starts to take off, publishers rush to invest…
Team WNiP
Feb 27, 2020
“A watershed moment for the business”: Instagram sees 20x more interactions than Facebook, and a…
“A watershed moment for the business”: Instagram sees 20x more interactions than Facebook, and a…
The total audience on Instagram has surpassed that on Facebook globally for the first time, according to a new report.
Team WNiP
Feb 27, 2020
Google will pay publishers to “support a sustainable news industry”
Google will pay publishers to “support a sustainable news industry”
First Facebook offered to pay publishers “millions of dollars”. Now Google is following suit.
Team WNiP
Feb 27, 2020
Why The Information’s paywall strategy is so successful
Why The Information’s paywall strategy is so successful
If you survey the field of publisher subscription models, you’ll basically find that the vast majority of media outlets utilize one of two…
Team WNiP
Feb 27, 2020
“Clearly too big a space for publishers to ignore”: How Bonnier is leveraging its brands for…
“Clearly too big a space for publishers to ignore”: How Bonnier is leveraging its brands for…
Bonnier Corp., one of the largest special-interest publishing groups in America, is set to launch a line of Popular Science-branded STEM…
Team WNiP
Feb 27, 2020
“Buy applause and show support”: YouTube rolls out a new monetization tool for creators
“Buy applause and show support”: YouTube rolls out a new monetization tool for creators
Within days of Google revealing — for the first time — how much revenue YouTube generates ($15 billion-a-year), it’s rolling out more ways…
Team WNiP
Feb 27, 2020
Google to help publishers in Europe grow revenue, through their Subscriptions Labs program
Google to help publishers in Europe grow revenue, through their Subscriptions Labs program
The GNI Subscriptions Labs program will be expanded to Europe, building on the success of similar Labs in North America and Latin America…
Team WNiP
Feb 27, 2020
Internet media jobs are at an all-time high, and online ad spend will rise to 60% by 2022, reports…
Internet media jobs are at an all-time high, and online ad spend will rise to 60% by 2022, reports…
AdAge’s Marketing Fact Pack 2020 projects that the US online ad spend will rise to about 60% of all advertising outlay by 2022. This is in…
Team WNiP
Feb 27, 2020
Digital magazines far from dead: 83 million digital issues read in 2019 on ‘Spotify for magazines’…
Digital magazines far from dead: 83 million digital issues read in 2019 on ‘Spotify for magazines’…
‘All-you-can-read’ digital magazine app Readly has released its annual report into the trends, habits and insights of readers on its…
Team WNiP
Feb 27, 2020
WSJ crosses 2 million digital subscribers: says there is “strong and growing appetite” for deeply…
WSJ crosses 2 million digital subscribers: says there is “strong and growing appetite” for deeply…
Days after The New York Times reported record subscriptions, News Corp announced that The Wall Street Journal has crossed the 2 million…
Team WNiP
Feb 27, 2020
“Only 10% of news publishers report a thriving digital revenue model”: Viafoura’s paywall strategy…
“Only 10% of news publishers report a thriving digital revenue model”: Viafoura’s paywall strategy…
More and more publishers are putting up paywalls because ad revenues continue to reduce. According to a new report, “roughly 76% of…
Team WNiP
Feb 27, 2020
“Publishing is dying and everything sucks is a false narrative”: Charting the rise and rise of…
“Publishing is dying and everything sucks is a false narrative”: Charting the rise and rise of…
Dotdash is an anomaly in the current business landscape where publishers facing dwindling ad revenues are increasingly looking at other…
Team WNiP
Feb 27, 2020
NYT says it’s “seeing an acceleration in digital growth” as it reports a record 5 million+…
NYT says it’s “seeing an acceleration in digital growth” as it reports a record 5 million+…
5,251,000
Team WNiP
Feb 27, 2020
Thrillist becomes the latest publisher to launch travel packages in revenue diversification bid
Thrillist becomes the latest publisher to launch travel packages in revenue diversification bid
Food, travel and entertainment digital media site Thrillist is the latest publisher to move into travel packages as a way of diversifying…
Team WNiP
Feb 27, 2020
What The Athletic’s success teaches us about monetizing local news
What The Athletic’s success teaches us about monetizing local news
A little over a year ago, I wrote about the popping of what I called the “VC-fueled media bubble.” For a period spanning from about 2012…
Team WNiP
Feb 27, 2020
About What's New in Publishing
Latest Stories
Archive
About Medium
Terms
Privacy
Teams