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Whole Whale
Whole Whale is a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. Check us out at wholewhale.com.
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14 Things To Do Besides Worry While Quarantined (or Working From Home)
14 Things To Do Besides Worry While Quarantined (or Working From Home)
The COVID-19 novel coronavirus has come and the Whole Whale offices in NYC and SF are officially work from home for the near future. We’ve…
George Weiner
Mar 13, 2020
A Moral Molehill: Twitter Bans Political Ads
A Moral Molehill: Twitter Bans Political Ads
The announcement by Jack Dorsey, CEO of Twitter rocketed around the social and political marketing spheres on October 30th, 2019 with this…
George Weiner
Oct 30, 2019
5 Lessons Nonprofits Can Learn from Game of Thrones
5 Lessons Nonprofits Can Learn from Game of Thrones
How can nonprofits rise to the occasion of a television show that became a cultural phenomenon? Here are 5 takeaways — plus a success…
George Weiner
May 23, 2019
5 Social Impact Lessons from Radical Candor
5 Social Impact Lessons from Radical Candor
Put Silicon Valley to good use with 5 takeaways from Kim Scott’s Radical Candor, tailored especially for the nonprofit/social impact…
Whole Whale
May 2, 2019
48 Simple Fundraising Ideas for Nonprofits
48 Simple Fundraising Ideas for Nonprofits
Need to fundraise, but out of ideas on how to do it? We’ve got you covered! Read on for 48 great ways to fundraise that really work.
George Weiner
May 2, 2019
As a nonprofit, your job is to fail: 10 things we learned from Seth Godin on our 100th podcast
As a nonprofit, your job is to fail: 10 things we learned from Seth Godin on our 100th podcast
Much like Einstein, nonprofits must fail in order to change the world. Plus 9 more thoughts on nonprofit marketing from Seth Godin.
Whole Whale
Apr 25, 2019
11 Lessons Learned from the Most Popular Nonprofits on Social Media
11 Lessons Learned from the Most Popular Nonprofits on Social Media
It’s never just about the brand legacy or name value. Here are 11 lessons learned from 5 of the top nonprofits on social media.
Whole Whale
Apr 22, 2019
Measuring Online Advocacy with the Congressional Marketing Funnel
Measuring Online Advocacy with the Congressional Marketing Funnel
For nonprofits + social impact organizations, digital advocacy is part of the package now. Don’t Tweet into the void. Measure your…
George Weiner
Mar 25, 2019
Does Your Organization Have Seasonal Affective Data Disorder?
Does Your Organization Have Seasonal Affective Data Disorder?
Summer lovin’ happens so fast. Summer website traffic… doesn’t. Here’s how to offset your seasonal data slumps.
Laura Clevenger
Mar 21, 2019
4 Marketing Myths In The Nonprofit World, Debunked
4 Marketing Myths In The Nonprofit World, Debunked
Loyalty is a myth. So is the bulk of giving happening in December. Here are 4 challenges to the most popular beliefs on nonprofit…
Whole Whale
Mar 18, 2019
Thousands of New IPO Millionaires are About to Create a Lot of Donor-Advised Funds
Thousands of New IPO Millionaires are About to Create a Lot of Donor-Advised Funds
2019 is shaping up to be the year of the IPO, which means it’s also poised to be the year of the donor-advised fund.
George Weiner
Mar 8, 2019
Beyond “Thank you for your donation”: How to show your donors some love (without an email)
Beyond “Thank you for your donation”: How to show your donors some love (without an email)
7 ideas for when you just can’t write another email — plus resources for those emails that you absolutely have to write.
Meredith Esquivel
Feb 21, 2019
The FCC Won’t Let Me Be: Why Net Neutrality Matters to Nonprofits
The FCC Won’t Let Me Be: Why Net Neutrality Matters to Nonprofits
If the Internet becomes an open market, nonprofits lose a crucial foothold in the battle for consensus. Here’s why we should care.
Jack Downs
Feb 14, 2019
Millennial Nonprofits are a Thing — Here’s What We Can Learn from Them
Millennial Nonprofits are a Thing — Here’s What We Can Learn from Them
A new generation of nonprofits launched in the last 15 years are sending ripples of change throughout the sector. Here’s what we can learn.
Whole Whale
Feb 6, 2019
What Nonprofits Can Learn from Glossier
What Nonprofits Can Learn from Glossier
Whether it’s a new year or simply a new campaign, you have an opportunity to give your emails a booster shot. When we feel like our emails…
Meredith Esquivel
Feb 4, 2019
Giving Tuesday, 6 Years Later: How to Deliver Good Growth
Giving Tuesday, 6 Years Later: How to Deliver Good Growth
Back-to-back records in shopping and giving were set the week following Thanksgiving 2018 on Cyber Monday and Giving Tuesday. Despite the…
George Weiner
Jan 24, 2019
The Big 7: How People in “Uncreative” Roles Can Add Creativity to Their Work
The Big 7: How People in “Uncreative” Roles Can Add Creativity to Their Work
In May, I spoke at the (amazing) Create Good Conference in North Carolina. Now in its 4th year, the conference is where nonprofit…
Jasmine Cordew
Jul 20, 2018
Why Facebook Advertising is STILL Viable for Nonprofits
Why Facebook Advertising is STILL Viable for Nonprofits
In recent months, Facebook has found itself facing a ton of public (and legal) backlash due to their issues with data security, user…
Jasmine Cordew
Jul 20, 2018
The Cognitive Cliff: Millennial and Gen Z Underemployment
The Cognitive Cliff: Millennial and Gen Z Underemployment
In 2012, we wrote about the alarming rate of unemployment and underemployment of young people in the U.S. as it hovered around 15% and 45%…
George Weiner
Jul 2, 2018
Nonprofits are the Answer to #FakeNews
Nonprofits are the Answer to #FakeNews
The 2018 Edelman TRUST BAROMETER data are in and, while we’re living through a multi-year decline in public trust across the four sources…
George Weiner
May 25, 2018
You Can’t Automate Empathy: The Future of Labor in the Nonprofit Sector
You Can’t Automate Empathy: The Future of Labor in the Nonprofit Sector
Originally published in the Chronicle of Philanthropy as Rise of Robots Makes Nonprofit Workers More Essential Than Ever (4/30/2018)
George Weiner
May 23, 2018
Help I Just lost my Google Ad Grant
Help I Just lost my Google Ad Grant
The title of this article is becoming more frequently used by the roughly 35,000 nonprofit recipients of the popular Google Ad Grant. The…
George Weiner
May 2, 2018
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