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Strategic thinking for purposeful change
Brand, Strategy & Culture
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We now live in a brand first economy, how can we succeed in it?
We now live in a brand first economy, how can we succeed in it?
Meaningful brand engagement trumps blanket advertising in driving awareness of business - To truly differentiate in the market is becoming…
Dan Willis
Feb 6, 2019
There is a mental health crisis in the creative industry; it needs to be fixed!
There is a mental health crisis in the creative industry; it needs to be fixed!
The likelihood of a mental health problem in the creative sector is three times that of the general population.
Dan Willis
Sep 13, 2018
Ball pits, selfie tunnels, & office gimmicks - Let it slide; listen to your staff on what they want
Ball pits, selfie tunnels, & office gimmicks - Let it slide; listen to your staff on what they want
We’ve seen it with the likes of Google spending millions competing to come up with weird and wacky office designs, new research reveals…
Dan Willis
Sep 11, 2018
Stop chasing your tail; one day it will bite you in the ass!
Stop chasing your tail; one day it will bite you in the ass!
How dogs can teach us how not to act in business
Dan Willis
Jul 18, 2018
We need more bad burgers! — and this was mine.
We need more bad burgers! — and this was mine.
I attended an event yesterday hosted by our good friends BIMA and Lab at the Ivy, London called Humans Behaving Badly.
Dan Willis
Jun 27, 2018
Screw ping pong & free fruit; let's drive business success through real cultural change!
Screw ping pong & free fruit; let's drive business success through real cultural change!
Build your business on perks and benefits; you will fail. Build your business on inspiration and trust; you will succeed.
Dan Willis
Jun 20, 2018
Performance Management in Digital and Creative: Not the Gulag
Performance Management in Digital and Creative: Not the Gulag
The sheer number of businesses with no performance management strategy or tactics simply amazes me. Coming from a background where…
Ivan Gibson
Jun 11, 2018
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