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The Digital Age is the Future

The Digital Age is the Future

Only 39 percent of shoppers aged 18 to 24 haven’t shopped with their smartphone, substantially lower than the 56 percent recorded from…
Go to the profile of Caroline Moutet
Caroline Moutet
Digital Tools Enhance the Customer’s In-Store Experience

Digital Tools Enhance the Customer’s In-Store Experience

Bringing digital platforms in the store, like placement for online reviews, can help increase the rate of unplanned purchases and revenues…
Go to the profile of Caroline Moutet
Caroline Moutet
Competitors Already Invest in Social Media

Competitors Already Invest in Social Media

A 2015 PricewaterhouseCoopers research study showed that approximately one-third of the 19,000 respondents spanning six continents receive…
Go to the profile of Caroline Moutet
Caroline Moutet
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