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Wieden+Kennedy
Wieden+Kennedy
Original W+K rules: Don’t act big, no sharp stuff, follow directions, and shut up when someone is talking.
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uƃısǝp: a think piece

Small studios, big studios, cool studios, agencies, accounts, billing, hourly rates, project fee, kill fee, pro-bono, no budget, low budget, over-budget, crowd-funded, invoiced, expensed, timesheets, pitches, decks, briefs, no brief, on-brief, on-spec, on-point, no point, points, picas…