This article was originally published on Skyfii.io on October 13, 2018. Written by: Wayne Arthur
By: Bethany Merillat, M.S., M.Ed.
This is the 1st entry in a series of 8 articles centered around the research and science behind Wyzerr, an artificial intelligence company that uses playful gamified surveys to collect feedback data and…
While some form of surveys have existed for almost 200 years, the structure for the modern survey was developed in the mid-1930s by the ‘Gallup and ‘Roper’ polls to collect data from individuals about their households, social lives, and preferences.
Do you ever wonder why most surveys are gray? Sure, there might be some color around the edges or a border that has the brand’s color theme, but the part of the survey where you read the question and select an answer is very often gray.
Key Driver Analysis is a statistical technique commonly used by market researchers to determine the importance and performance of key variables (typically aspects of products or services). This technique allows variables to be categorized into 4…