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WITHIN REACH
Grasping YouTube for Brands & Advertisers
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Influencer Marketing — Picking your Brand Heroes
Influencer Marketing — Picking your Brand Heroes
When brands look for influencers they typically start by selecting the individuals who have the most followers. But there’s so much more to…
Sebastian Sallovitz
Mar 19, 2015
YouTube Advertising and How Some Companies are Failing Hard
YouTube Advertising and How Some Companies are Failing Hard
If your brand paid big bucks for YouTube marketing and all you got was TV-esque pre-roll ads with no accompanying media, you got duped…
Anthony Stal
Mar 5, 2015
Tap Into the Biggest Business Benefit on YouTube: Brand Loyalty
Tap Into the Biggest Business Benefit on YouTube: Brand Loyalty
So your marketing team is committed to investing a little more into YouTube; brand loyalty is your goal. You’ve been pumping some money…
Anthony Stal
Feb 27, 2015
User-Generated Content & How Some Brands are Missing Out on YouTube
User-Generated Content & How Some Brands are Missing Out on YouTube
Considering online video’s unparalleled effect on brand awareness and loyalty, it makes sense that video-based user-generated content is…
Anthony Stal
Feb 20, 2015
5 Images that Prove Brands need YouTube Marketing in the Mix
5 Images that Prove Brands need YouTube Marketing in the Mix
For years now we’ve seen online video — and YouTube in particular — take an increasingly important role in the worlds of marketing and…
Anthony Stal
Feb 5, 2015
YouTube Copyright Tech Repurposed to Find & Reward Influencers
YouTube Copyright Tech Repurposed to Find & Reward Influencers
Content owners are more and more often working with BBTV to choose between two options that avoid the standard video-blocking response…
Anthony Stal
Jan 29, 2015
No, Fashion Brands Aren’t “Dropping the Ball on YouTube”
No, Fashion Brands Aren’t “Dropping the Ball on YouTube”
The research firm L2 recently published a case study that painted a pretty dark picture of the fashion world’s grasp on YouTube as a…
Anthony Stal
Jan 22, 2015
The Top 7 Ways to Boost Brand Awareness with YouTube
The Top 7 Ways to Boost Brand Awareness with YouTube
Experts agree that YouTube is King of Brand Awareness — but there are so many ways in which brands can add YouTube to the Marketing Mix…
Anthony Stal
Jan 15, 2015
In Influencers We Trust; The Rise of the YouTube Brand Integration
In Influencers We Trust; The Rise of the YouTube Brand Integration
How have Brand Integrations and Product Placements on YouTube taken an ever-growing portion of the global marketing mix…
Anthony Stal
Jan 8, 2015
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