Women in Content Marketing Awards 2020
What inspired the Women in Content Marketing Awards (WICMA)?
Women bring incredible ingenuity, creativity, and leadership to the ever-evolving practice of content marketing, and their work provides the fuel that propels the industry forward. Yet despite their considerable contributions, many women aren’t recognized for what they’ve accomplished — and how they’ve powerfully and positively influenced others in the space.
The Women in Content Marketing Awards was created to recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and ways that these marketers have positively impacted others — colleagues, clients, and the industry as a whole — through their leadership.
How these Awards are Different
Traditional marketing awards tend to focus exclusively on the strength of the winner’s portfolio — not the overall contributions the candidate has made to her industry.
WICMA considers the following elements when judging the awards:
- Creative and professional achievements
- Leadership and mentorship
- Community involvement and impact
- Time spent acquiring experience (for Rising Star candidates)
The Women in Content Marketing Awards will be judged by an esteemed panel of content marketing industry leaders. These women bring together expertise from across major disciplines, including brand and content marketing strategy, social media, influencer programming, native content, and account management. They work at brands, agencies, in-house content studios, and publishers, and represent many of the areas where our nominees are making a difference.
Meet our judges and learn more about their backgrounds.
WICMA Award Categories
- General Excellence This award recognizes exceptional content marketing contributions made by the nominee. This can include work she has developed for a brand or organization, or ways in which the nominee has used her voice to inspire and lead others in the industry.
- Rising Star This award recognizes an up-and-coming content marketer who has demonstrated exceptional work/talent.
How to Nominate Yourself or Others
Nominations for the Women in Content Marketing Awards will open in late June 2020. Visit this page to learn more about nominating yourself or others for the awards.
Who Hosts WICMA?
The Women in Content Marketing Awards was launched in 2018 by Masthead Media. It is presented today in partnership with the Content Marketing Institute, a leading global content marketing education and training organization.
Masthead Media is a women-founded and led content marketing company that aligns emerging and iconic brands with the industry’s top creative strategists, editorial storytellers, brand marketers, and data specialists. We develop and manage exceptional, results-driven multimedia content programs that speak directly to the topics and ideas that audiences care most about.
Masthead Media specializes in end-to-end management of the content process. We offer a customized suite of services that includes content program setup and management, multimedia content strategy and creation, SEO and live content optimization, influencer and thought leadership programming, analytics insights reporting, and content trend forecasting.
To learn more about the Women in Content Marketing Awards, including press, sponsorship or partnership opportunities, please contact us.