Consumer Behavior

How Utilities are Counterintuitively not Capturing the Imagination of Luxury Consumers

Understanding Luxury Brand Equity through Consumer Purchase Decision

How analysing a consumer’s…

Relevance is the New Luxury

Here are four ways by which brands can avoid loosing relevance with 21st century consumers.

The Counterintuitive Benefit of Buying a More Expensive Watch

A counterintuitive example of how a…