Luxury

Smartwatches and all that Glitters

How Apple established the apple watch as a quasi luxury item

What are the Economic Drivers of a High End Watch Company?

Understanding Luxury Brand Equity through Consumer Purchase Decision

How analysing a consumer’s…

Relevance is the New Luxury

Here are four ways by which brands can avoid loosing relevance with 21st century consumers.

Does it hurt the economy when people spend on luxury goods rather than more productive assets?

Counterfeiting, A False alarm?

Overuse of intellectual property in the intensive distribution model of our post-industrial era may have…