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Why personal recommendations are a foundation of our social relationships.

Why personal recommendations are a foundation of our social relationships.

And how we can use them to solidify our connection to others.
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Ex Machina Revisited — Thoughts about an A.I. as a future marketing tool.

Ex Machina Revisited — Thoughts about an A.I. as a future marketing tool.

Would it be a blessing or a curse?
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Introducing the future in advertising

Introducing the future in advertising

Recommendo brings word of mouth to the mobile world.
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Back to the roots — Have product recommendations really been reinvented?

Back to the roots — Have product recommendations really been reinvented?

Some days ago I came across an interesting article in a german online journal which reported about a „new feature in online marketing“ —…
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Social Collecting  —  A new way to collect in a digital environment

Social Collecting  —  A new way to collect in a digital environment

Hunting and collecting is one of the oldest instincts of mankind. An instinct that ensured the survival since 15,000 B.C. and also one of…
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Sharing economy — From intelligent waiver to efficient consumption

Sharing economy — From intelligent waiver to efficient consumption

The world in which we’re living today is steadily evolving. The number of new companies and products gets bigger and bigger, so it’s quiet…
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