The Founder Story

The 4 types of stories from Stories That Stick

Penny Zang
Writing 101
Published in
3 min readFeb 5, 2020

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This is Part 2 of my review of Stories That Stick : How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall. You can find Part 1 here and Part 3 here.

After reading Kindra Hall’s illuminating Stories That Stick, I knew a simple review would not work. There is so much information…

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Penny Zang
Writing 101

English professor in SC and book nerd. Debut novel: Doll Parts, forthcoming from Sourcebooks, 2025.