I collect the best communication on corporate citizenship. These communication pieces — ads, videos, memes — represent how society is changing and how the roles companies play in society are evolving.

Sophia Mendelsohn in The Best of Sustainability

Dec 21, 2014

Video: The Perfect Ad and Renewable Energy — a Heater that Only Works if You Hold Hands

A truly warming video, this ad is meant to sell batteries and I hope it does. In addition, it is the perfect example of normal marketing turning to corporate social responsibility.

Sophia Mendelsohn in The Best of Sustainability

Dec 19, 2014

Video: Coca-Cola, you are Freakin’ Brilliant (Recycling in Asia)

Just hashtag this well done. This is CSR/Responsibility marketing so good, it hurts my professional-brian. Coke hits the can on the head. Must watch if you care about company actions.

Sophia Mendelsohn in The Best of Sustainability

Dec 17, 2014

Video: When dont-smoke ads got better than smoking

Back in the day, anything that was good for you had a terrible ad. Since great advertising makes it all happen, I watch the moments when CSR and sustainability ads get as good as the product pushes.

Sophia Mendelsohn in The Best of Sustainability

Oct 8, 2014

Advertising: Phenomenal Example of Integrating Sustainability Into the Brand

BMW does an outstanding job of showing they are the best, whatever that includes and including sustainability.

“It’s not an electric car. It’s an electric BMW.”

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