About
XR MarketingAugmented reality and related technologies have kicked-off the next big transformation of marketing and branding. We explore how marketers can leverage these new technologies to create value and embed their brands at the center of consumers’ everyday lives.
Note from the editor
Augmented reality and related technologies have kicked-off the next big transformation of marketing and branding. We explore how marketers can leverage these new technologies to create value and embed their brands at the center of consumers’ everyday lives.
Editors
Dr. Joachim Scholz
I’m a Marketing Professor who teaches the world’s first dedicated AR Marketing courses. I reveal how brands can use AR/XR to become part of consumers’ lives.