Established in 2019 to support the entrepreneurship ecosystem, Yıldız Ventures quickly became one of the leading investors in the region. Yıldız Ventures’ investment strategy relies on CVC and VC activities that target leading ventures operating within the conglomerate’s core areas of business such as food, consumer goods, retail, etc. and focus on incubation and financial investments. Yıldız Ventures invests in leading local and global early-stage technology VC funds under its venture capital activities. Yıldız Ventures that incubated Turkey's first online supermarket İsteGelsin, aims to continue supporting startups focusing on food and retail sectors.