Case Story | Louis Vuitton Partners with z-emotion and presents a unique Immersive Digital Show at Viva Technology 2023
A new exciting way to discover the Fashion Show from the within
Luxury brands are searching for new ways to connect with their target audiences through gaming experiences and innovative forms of entertainment. For z-emotion and Louis Vuitton, that experience was a 3D digital show, immersing audience members in a dreamlike physical Fall/Winter 2023 presentation.
With high standards of quality and realism, z-emotion recreated physical assets and models in 3D, adding animations for a full immersive experience using proprietary 3D technology and simulation engine z-weave and Unreal Engine by Epic Games through the direct plugin z-unreal. In this collaboration, we see luxury fashion evolve in real time as it embraces digital solutions, immersing customers in virtual experiences, and redefining how luxury fashion is communicated and experienced.
The project presented at Vivatech in Paris last June 2023 allowed users to experience the digital copy of the Louis Vuitton Men’s Fall ’23 fashion show with 3D hyper-realistic versions of the products worn by #metahuman avatars.
“It enables users to discover the show from within and actually walk around the set, normally you’re just looking in from the outside,” said Carole Fuchs LVMH Director of Leather Goods and Modeling, Including Digital Design.
“Innovation creates opportunities”
This might well be the unofficial motto of Nil Bouaouni, Lead 3D at Louis Vuitton who managed the Digital Show project and leverage the power of cutting-edge technology in order to provide exceptional experiences to the clients.
So we’re stoked to help bring that to life. Get ready to experience the new era of shopping- it’s going to be incredible!
Read the full press release in French here
Read the full press release in English here
LVMH Partners With Epic Games To Produce Immersive Experiences | Hypebeast
For further info about the project, send an email to marketing@z-emotion.com
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