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Zak’s Marketing Management and Strategy Publication

Just a grad student trying his hand at blogging, enjoy the content and feel free to reach out!

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With the rise of fake news and election interference on social media, fake accounts and bots have definitely come to the limelight. The…

The two assigned readings for one my master’s courses in Digital Media and Marketing are Kerin’s book about marketing and Seth Godin’s book. I believe we were given these two books to read, since they both show a very different aspect and way of thinking about marketing. Giving us two extremely…