The Zebec Evolution –The Ultimate Abstraction Layer and What’s Next
These 3-part series will provide a comprehensive overview of Zebec’s evolution and strategic trajectory as it moves towards consolidating its blockchain-enabled offerings into an expansive infrastructure network. This network bridges the digital and physical realms of financial transactions, ensuring the seamless flow of real-world and monetary value.
Zebec has demonstrated resilience and growth through the fluctuating cycles of the cryptocurrency market and has recently successfully leveraged the memecoin craze to broaden its audience and enhance its offerings, based on real-time market feedback.
Central to the company’s strategy, is the development and deployment of consumer-centric products that meld real-world utility with the efficiencies and security of the blockchain backend. A key element of this next strategic phase is Zebec’s forthcoming launch of ZPIN, Zebec’s proprietary point-of-sale device, designed to integrate seamlessly into its fintech ecosystem.
The transformation into the Zebec Infrastructure Network signifies a major leap in the company’s progression, underscoring its enhanced capabilities and a forward-looking vision. Which in turn aligns with Zebec’s commitment to crafting a financial environment that is not only comprehensive and interconnected but also accessible, frictionless and empowering experience for users globally.
As the crypto bull market rages, fueled by a capital influx from institutional investors following ETF approvals earlier this year, and the immeasurable exuberance of Solana memecoins, it’s easy to lose oneself in excitement, narratives and predictions, or to seek logic in the current cycle.
Let it rage; logic may be elusive. The crypto world is undergoing rapid transformations, with new business entries and crypto millionaires being minted and, unfortunately, new losses incurred — common occurrences. Inevitable when stakes are high, timelines are compressed to hours, if not minutes, and the ride is wild. It will take time for market analysts, financial commentators, and cultural critics to catch up and craft a narrative that encapsulates these events.
Meanwhile, at Zebec, we welcome and celebrate the positive momentum and renewed interest in blockchain technology that this market shift has spurred. However, we remain focused on our fundamentals — delivering real world useful applications for our technology and deploying these products on a connected blockchain-based intraoperative infrastructure network. Our North Star has always been to fundamentally alter the movement of value.
Our products and services — Parts of One Whole
Over the past few years, we have been dedicated to developing continuous settlement protocols and blockchain payments technology, and deploying consumer-facing-real world applications for payroll, on- and off- ramps via payment cards, and real-time financial transfers.
The key is that all these pieces make up our fast growing ecosystem, infrastructure and far-reaching network. Let’s revisit some of the specifics.
Off-Ramp and Payment Cards
Recently, the headlines have been dominated by our breakthrough off-ramp product The Zebec Instant Card. Just 100 days post-launch, our no-fee, multi-chain prepaid crypto card, has achieved global acceptance and steady growth. We are now serving thousands of clients, with transactions poised to reach millions in purchases worldwide. This card facilitates a seamless transition between fiat and crypto economies, allowing users to spend cryptocurrency on everyday purchases wherever Visa and Mastercard are accepted.
Additionally, it offers the flexibility to spend in multiple currencies like dollars, euros, Japanese yen, or Indian rupees, minimizing potential foreign exchange exposure. The card can be activated in seconds, with those supported by Mastercard easily added to Apple Pay or Google Pay for immediate use online or in retail. Our team continuously enhances its features based on client feedback.
Ridding the memecoins wave
Zebec has embraced the explosive memecoin trend by integrating various popular Solana tokens into our Zebec card, providing real-life utility for these vibrant projects and their communities. This integration not only leverages the rising momentum but also exposes Zebec to new audiences.
By staying at the epicenter of newsworthy events, Zebec has amplified its recognition and attracted a broader and more diverse audience and new users for our products — many of whom are new to our platform and the company, and some to the crypto industry in general. In a way, we are building our own case study for the Attention Theory of Value. Being top of mind and in the news today moves markets, as brands and brand equity have already done for generations. Zebec and our services add utility and distribution to these new financial instruments and the communities that drive them.
One cannot underestimate the power, mental affinity and vested interest in success and sustainability of a project. The enthusiasm of memecoin communities might tomorrow lead to new discoveries fitting the new generation of entrepreneurs and entrants into the world economy, showing a different approach to money and value. Our belief is that when harnessed, the current exuberance and attraction might prove to be unstoppable and lead to wider adoption of the new tech and the new paradigm we at Zebec together with our industry colleagues are so committed to.
Importantly, the high demand and broad scope of memecoin integrations into our payment rails allow for real-time experimentation, refinement, and enhancement of our infrastructure. This process that forces us to conduct high numbers of transactions, to interact with numerous clients and partners, enables us to demonstrate the effectiveness of our innovative payment technologies. These activities are crucial for our continued success.
Moreover, the buzz and day-to-day pressures of the new integrations and features help identify necessary UI/UX improvements and prioritize features that our customers desire. Plus, the general interest and intrigue associated with stratospheric rise of some of the memecoins facilitates the onboarding of new users to blockchain-based projects, even those without prior blockchain experience or technical sophistication. We are glad to play a role in that process.
As we navigate the ups and downs of the memecoin phenomenon and continue building our partner product and programs, our foundational work remains vital. As the crypto landscape evolves, so will Zebec, adapting and growing alongside it.
Parts 2 and Part 3, coming shortly will cover the rest of our portfolio of Zebec’s products and dive into our trajectory and the future of Zebec.
Follow Zebec’s progress via:
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Disclaimer: The content of this article is for informational purposes only and is not intended as investment advice or to provide specific financial guidance. Readers are advised to conduct their own research and consult financial experts before making any investment decisions.
