9 AMAZING SOFTWARE FOR LEAD GENERATION IN YOUR BUSINESS
A lead is when a prospective client or customer expresses an interest in a product or service you are offering. Lead generation is the process of finding them leads of people who have shown an interest in your product or service. How to generate leads for your business? Click and find out.
Technological advancements in the 21st century have transformed the way we do business today. We no longer depend only on newspaper advertisements, flyers, or door to door selling to find leads and customers. Before social media, websites were the primary method of promoting your business, but as of today, there exist numerous lead generation strategies ranging from opt-ins to re-marketing.
In marketing, lead generation is often paired with lead management and has the following three aims:
· Generating traffic to your website
· Converting traffic to leads
· Converting leads to customers
Lead generation is essential for your business because
· It saves time and money:
Salespersons need to spend a lot of time and effort in finding new leads. Still, with lead generation software, you can save time (since it’ll be more comfortable & more motivating for salespersons to close a deal) and money, as it will reduce the number of sales employees you will need to market your product.
· Warm leads are better than cold ones
While customer loyalty is essential (customer relationship management or CRM is a vital lead management strategy), it is also necessary to find new leads to expand your business. It also helps in speeding the sales process up.com)
· It allows you to keep track of ROI
Tracking your leads activities on your websites helps you lead them through the marketing funnel. This tracking also enables you to find your website or business’s problem areas, allowing you to see if your efforts are making money.
Here are some top websites and software you can use for lead generation:
- METROGUILD
MetroGuild is lead generation software, founded in 2006, which helps solve everyday problems of sales teams by simplifying complex data organization. It specializes in lead management by tracking and managing lead communication, intelligent insight, and Smart Workflows.
MetroGuild technology implemented in the intuitive MetroLeads product, Sales & Marketing organizations can quickly and automatically gather, organize, correlate, & take action on a wide variety of incoming data driving operational efficiency and closing opportunities.
MetroLeads sources, tracks, and manages your leads, which are automatically captured and tracked via phone, website, Internet, Search Engines, or Social Media.
It helps you take control, manage, capture all communications, and follow every lead from their first response to your advertising to your potential customers’ store/business visit using our patent-pending system.
MetroLeads proactively analyzes lead data to detect trends & provides real business tips and metrics.
2. CLICKBACK
Clickback is lead generation software that specializes in web-based lead generation. It’s mostly used by B2B companies to speed up their lead growth. Clickback has grown a lot with time. Today, its web-based lead generation software helps you get details about your visits other standard analytics software can’t provide, like the no. of companies identified or the top returning visitors over a given period. It helps create a database as you gain deep insight into the types of companies who visit your website daily, including their size, industry, and revenue.
It helps you assign, move, or export multiple leads into marketing & sales tools already in use — including MAIL or CRM. You can import existing contacts to ensure you never buy duplicate records. Clickback also provides email lead generation software that helps you filter through the collected data and create highly personalized campaigns to increase customer conversions.
3. LEAD EXTRACTOR -GOOGLE MAP SCRAPER
Lead extractor software is used to get unlimited business contacts from Google maps. The scraper extracts data from Google maps directly into Microsoft Excel spreadsheets. It provides extensive information such as this tool extracts name, address, phone number, email, website, social media links, reviews, current marketing pixels, and more from companies. It is excellent for B2B type businesses. With over 2000+ daily users worldwide, it is one of the most famous software for lead generation. It’s also one of the easiest and fastest ways of generating new leads.
4. LEAD SCRAPE
The software can help you create and build databases for websites and directories, produce massive mailing campaigns, and find targeted data in any niche, thus making your niche directories. It extracts business name, full address, phone number, website, email social properties and contact names, and job title. One of its salient features is that it can help you find what advertising platform each business uses and sell your services.
Lead scrape is available for windows as well as Mac OS. It supports any business and can tell if the business website is mobile responsive. The software comes with its proxies and supports over 30 countries.
5. OLX
OLX is a website/app providing lead generation services. It’s an advertisement based website where you can create ads for your business, product, or service. OLX is particularly famous because it allows you to find free leads by putting up free ads. However, you can increase your ad’s visibility by availing their featured ads by paying a non-refundable sum of money. It’s important to remember that hitting the high spots depends not only on your ad visibility but also on your ad design.
Its tagline, ‘Yaha Sab Kuch Bikta Hai,’ has done well in putting the website at the forefront of the e-lead generation services.
You can also make sure that your advertisement reaches the right customer through sponsored links on Google Adwords. You can start an ad campaign on Google Adwords & target OLX through it. It will help your ads get better exposure via Google.
6. QUIKR
Quikr is an online classifieds company and lead generation website. If you’re listed on Quikr, potential leads can get to know about you online when they type in detail. Just like OLX, Quikr also allows you to create free ads for your business (create an account and fill in the details). However, if you are not interested in meeting your leads via a lead generation website, Quikr facilitates direct information and business contacts. Quikr also has a feature of premium ads where you can pay to increase your ad’s visibility to attract more customers.
Their recent ad, “bech de, Quikrrrr” has caught on very well with the public.
7. HUDKU
Hudku means ‘search’ in Kannada. Unlike OLX and Quikr, Hudku is a global website and can be accessed by anyone at any time. Thus it can help your business have a global outreach. Apart from this, one of the prominent features of this website is its ability to give exact details on a worldwide front. Hudku lets you connect directly to the consumer by providing their contact details. It enhances engagement between the client and the business. Hudku’s services are all free.
But, the catch here is that Hudku does not have a call service centre. Leads are sent to the prospective customer who makes a query in the form of an SMS only.
8. SULEKHA
Sulekha is another lead generation website that helps to generate leads by posting free ads. However, Sulekha lets you log in using social media accounts such as Facebook, Twitter, or Gmail, thus connecting your social networking site to your Sulekha ID. It integrates various mechanisms like listings, classifieds, e-commerce, etc. to cater to your prospective client’s queries.
Its tagline ‘Whatever your local need…start here, get it done’ very precisely captures its services. You can also opt for a paid listing; the better your plan, the better the leads you lay your hands-on.
9. JUSTDIAL
Justdial is a local search engine similar to other lead generation websites in creating and posting advertisements online; free listings get you fewer leads, while businesses that pay more get maximum exposure. However, the catch here is that Justdial also shares your prospective clients’ contact details with you, thus enabling you, a business, to have a one-on-one conversation with your customer. Justdial’s executives keep track of the consumers who’ve used their services in the past. It helps this lead generation website leverage their advertising and marketing campaigns.
We recommend you to use this software for generating leads for your business. Reach out to us if you want to need any help with generating leads for your business. Let us know what worked for you & what are the methods you use for your business to generate leads.
