The Brick

b8ta in Chicago — a new store and a new market.

It doesn’t take long for visitors to recognize there’s something inherently special about Chicago. As the late and great Anthony Bourdain put it, “You wake up in Chicago, pull back the curtain and you KNOW where you are. You could be nowhere else…

Creating a feedback loop in retail.

by Ken Sobel, Director of Product at b8ta.

Five tips for getting the most out of your b8ta account.

Further stretching the imagination of the store concept.

Highlights from building TED’s first tech store.

by Erin Little, Head of Channel and Brand Marketing…

How can we make entrepreneurship more accessible offline?

The internet has made most endeavors faster and easier to access. How can those same principles apply to the physical world?

An empowered, knowledgable staff is the ultimate differentiator.

When we say our b8ta testers offer world-class service, that’s not hyperbole. Staffing is how we stand out.