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Vibhu Norby in The Brick

Apr 10, 2018

Introducing Built by b8ta

by Vibhu Norby, CEO and cofounder of b8ta.

We started b8ta to create physical spaces where people could try the best technology products out of the box. We coined the term “retail-as-a-service” to describe our unique model, allowing brands to deploy and…

b8ta in The Brick

Oct 17, 2017

Hello, retail.

This post was originally published by b8ta CEO Vibhu Norby on December 9, 2015. It’s been updated to reflect details about our newest stores in San Francisco and Houston.

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b8ta in The Brick

Nov 8, 2017

8 days, 8 stores

This post is written by b8ta CEO Vibhu Norby.

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b8ta in The Brick

Nov 14, 2017

The case against curation.

Instead, we’re creating a system built upon resonation.

This post is written by b8ta CEO Vibhu Norby. It’s the third of eight installments chronicling his store tour and sharing insights from the retail sales floor.

b8ta in The Brick

Nov 11, 2017

Educate first, sell second.

Physical retail should rely on the power of the experience, not the speed of the transaction.

This post is written by b8ta CEO Vibhu Norby. It’s the first of eight installments chronicling his…

b8ta in The Brick

Nov 7, 2017

How one retailer improved its smart home product sales by thinking outside the big box.

b8ta in The Brick

Nov 16, 2017

An empowered, knowledgable staff is the ultimate differentiator.

When we say our b8ta testers offer world-class service, that’s not hyperbole. Staffing is how we stand out.

b8ta in The Brick

Nov 15, 2017

The difference is in the demo.

Our four-step customer journey is centered around hands-on experience.

This post is written by b8ta CEO Vibhu Norby. It’s the fourth of eight installments chronicling his store tour and sharing insights…

b8ta in The Brick

Nov 13, 2017

The secret to creating a customer-centric retail experience

Actually, it’s not really a secret. It’s our mission to customers: Discover, try, and learn about new products firsthand.

b8ta in The Brick

May 31, 2018

Creating a feedback loop in retail.

by Ken Sobel, Director of Product at b8ta.

These were the top 10 stories published by The Brick; you can also dive into yearly archives: 2017, 2018.

About

The Brick

We make launching products into physical retail simple, so more people have access to what the world’s creating. Here on Medium, we’re sharing our expertise on what product makers need to know about getting into—and getting the most out of—brick-and-mortar retail.

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