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Benjamin Watkins in This Is Copy

5 Brilliant Landing Page Examples

The best examples I’ve found that will improve your landing page.

Benjamin Watkins in This Is Copy

7 Underrated Landing Page Tips

Little tips I’ve discovered that improve conversion rates

Benjamin Watkins in This Is Copy

7 Lessons I Learned Launching a $1 Digital Product

Stop trying to make $500k a year. Start trying to…

Benjamin Watkins in This Is Copy

My Favorite Landing Page Formula

This is how I write landing pages that convert.

Benjamin Watkins in This Is Copy

20 Copywriting Tips From 20 Landing Pages

After studying 200+ landing pages, here are some of the…

Benjamin Watkins in This Is Copy

My 8-Step Copywriting Process

My process for researching the market and writing the copy.

Benjamin Watkins in This Is Copy

12 Resources to Sharpen Your Copywriting Skills

How to become a better copywriter in no time at all.

Benjamin Watkins in This Is Copy

Why the Pratfall Effect Is Marketing Genius

Make customers love your brand by telling them how bad it…

Benjamin Watkins in This Is Copy

My Process for Finding Ideas to Write About

5 ideas to help fuel your writing.

Benjamin Watkins in This Is Copy

How to Write Memorable Headlines

Try the Generational Effect.

These were the top 10 stories published by This Is Copy; you can also dive into yearly archives: 2022, 2023.

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Benjamin Watkins

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Benjamin Watkins