Smart Carts

What can you find in a parking lot that’s made of metal wire and plastic, has a rear swinging door and four wobbly wheels, can carry a…

1/30 A Brand Pyramid Analysis

In “eMarketing: The essential guide to marketing in a digital world,” the authors discuss a customer’s journey and note that it is…

Yes I Still Use The Public Library

So, over the past two decades the one thing people don’t believe is that I go to the library and get books. Today’s library is very different from ten, twenty, and even thirty years ago.

American Airlines Engages in Social Media

Author David Meerman Scott describes how American Airlines uses real-time social…

Class 3 — Oreos and Eggs

When I saw the title of this week’s article, “How Oreos Got 40 Million Likes on Facebook,” I couldn’t help but immediately think about the…

Social Marketing — Back to Wikinomics

So, after starting to read the book: the New Rules of Marketing and PR. The book and the latest readings look at: Social Marketing as a new way of marketing. The main concept is to communicate with your customers — it made me think … is that a new idea or is it an…

AI/ML Marketing at Google

We kind of expect for Google to be at the forefront of technology, and so it is no surprise that they are at the forefront of utilizing the technology in the marketing and advertising space. Marvin Chow, VP of Marketing at Google gives a brief overview of how Google is using the…

Engagement with Government on Social Media

I do not nor have I ever used new media to engage with government. As a student-athlete, our social media accounts are monitored by compliance. We are not banned from posting our opinions or politically-related things, but it is not necessarily encouraged…