2019 UVA New Media Strategies

Class 3- Impact over product

As I read Chapter 11, I immediately began to think about the true reason why and how consumers decide to buy the things they do. And then I, too, reflected on my decision making process. Is it the solely the product people are attracted to or are they attracted because of the…

Response for Week 2: Content Engagement

Both articles for this week discussed engagement with web advertising. I was surprised to learn that it is typical and expected for at least 30% of a company’s intended ads to not be seen by anyone for at least one second. It seems to me that having such low…

Class 8: Social Advertising, Part 2: Twitter, LinkedIn, Native Advertising

Agenda

Class 7: Social Advertising, Part 2

Agenda

• Facebook Ad Platform Lecture

Engagement with Government

What comes to mind when thinking about government and social media is President Trump and his tweets. I do…

Class 5: Branding in a New Media Environment and Influencer Management

Agenda

Smart Carts

What can you find in a parking lot that’s made of metal wire and plastic, has a rear swinging door and four wobbly wheels, can carry a…

Class 4: Digital Civic Engagement and Community Management

Agenda:

• Follow up to Class 3…

American Airlines Engages in Social Media

Author David Meerman Scott describes how American Airlines uses real-time social…